Media Manager
S/B Strategic Marketing | Madison, Wisconsin
Summary
Are you a strategic, curious media professional who enjoys turning data and ideas into meaningful results? At S/B Strategic Marketing, breaking the mold to make great things happen is an everyday expectation. We’re a full-service marketing communications firm that works across industries and channels to help clients reach their goals. We’re looking for a Media Manager who can connect strategy with hands-on execution, bring fresh thinking to client challenges, and help make both our traditional and digital campaigns smarter and more effective.
Description
The Media Manager plays a key role in shaping, executing and optimizing integrated traditional and digital marketing campaigns for a diverse portfolio of clients. Combining strategic thinking with hands-on media expertise, this role oversees campaigns across traditional, digital and retail media channels, leveraging audience insights, analytics and performance data to drive meaningful results. Working collaboratively with colleagues and clients, you’ll translate business objectives into thoughtful media recommendations, manage campaigns across channels, and use performance insights to continually improve results.
Key Responsibilities
· Develop short- and long-term media strategies for multiple clients, aligning channel plans and tactics with business goals.
· Plan, launch, manage, and optimize paid traditional, digital and retailer campaigns, including search and social advertising, audience targeting, budget pacing, and A/B testing.
· Monitor campaign performance, define and track key performance indicators (KPIs), and turn analytics into clear, actionable recommendations.
· Prepare and present reports that communicate results, learnings, and opportunities to clients and internal teams.
· Recommend integrated digital tactics across paid, earned, and owned channels across traditional and digital media, considering the customer journey and a consistent omnichannel experience.
· Collaborate with account, creative, public relations, and social media teammates to develop and execute effective campaigns.
· Evaluate traditional and digital programs and identify opportunities to improve performance, efficiency, user experience, and return on investment.
· Stay current on traditional and digital media platforms, tools, trends, and best practices, and determine which developments are relevant to client needs.
· Build trusted client relationships through sound counsel, clear communication, follow-through, and a focus on results.
· Contribute to the growth of the agency’s digital practice by identifying opportunities to expand services and support client needs.
Qualifications
We’re looking for a media marketing professional with 5+ years of relevant experience, either agency-side or client-side, who brings both strategic perspective and hands-on campaign management skills.
· Experience planning and managing multi-channel or omnichannel traditional and digital marketing campaigns.
· Hands-on experience with paid media platforms such as Google Ads, LinkedIn Campaign Manager, and Meta Ads Manager, TikTok Ad Manager, as well as experience working with programmatic partners where relevant.
· Experience in the retailer media space is strongly preferred, including familiarity with platforms such as Instacart Ads and retailer-sponsored search platforms (e.g., Criteo, Kroger Precision Marketing, Citrus Ad, Inmar).
· Proficiency with Google Analytics 4 and Google Tag Manager, plus experience building or interpreting performance dashboards and reports in Google Data Studio.
· Strong analytical skills and the ability to explain performance clearly and turn findings into practical next steps.
· Knowledge of SEO strategy, current best practices, and commonly used tools.
· Strong project management, communication, presentation, and problem-solving skills; able to balance multiple clients, priorities, and deadlines.
· Comfort leading client conversations, facilitating brainstorming, and building consensus across teams; experience guiding teammates is a plus.
· Working knowledge of Microsoft Office and Google Workspace.
· Experience with CRM and content management systems (CMS) is a plus.
· A proactive, collaborative mindset and genuine curiosity about how technology and marketing can solve client challenges.
Compensation & Benefits
· Competitive salary based on experience and performance.
· Success bonuses, including cash profit-sharing plans.
· Company-paid individual health, dental, life, and disability insurance.
· A performance-minded culture that values accountability, collaboration, and work/life balance.
· A supportive team and stimulating work environment, with opportunities to learn and grow.
S/B Strategic Marketing is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
To apply: Email [email protected] with “Media Manager” in the subject line.
