VP of Analytics and Performance Marketing

BVK seeks a digital leader to drive integrated marketing solutions across all channels, combining deep analytics expertise with strategic business acumen. This leadership role oversees the digital and analytics ecosystem, from performance-based media to emerging technologies, ensuring data-driven decision making and measurable client success across healthcare, higher education, and tourism sectors.

Strategic Leadership

• Define and implement enterprise-wide measurement frameworks across all media channels: digital, broadcast, print, OOH, and experiential 
• Drive innovation in marketing technology stack implementation including Martech, CRM, analytics platforms, and attribution models 
• Lead cross-functional teams across analytics, performance-based media, and technology disciplines
• Develop comprehensive client growth strategies integrating traditional and digital channels
• Spearhead digital transformation initiatives for clients and internal operations

 Analytics & Performance

• Design multi-channel attribution models and unified measurement approaches
• Establish KPI framework and ROI methodologies across all marketing initiatives. 
• Architect data infrastructure integrating first-party data, third-party sources, and market research 
• Lead predictive modeling and AI implementation for campaign optimization 
• Direct web analytics, conversion optimization, and digital experience measurement

• Develop cross-channel attribution models linking online and offline touchpoints 
• Implement advanced analytics for cross-channel optimization and budget allocation
• Lead marketing mix modeling to quantify channel effectiveness and interaction
• Build data-driven stories and communicate with clients and internal stakeholders 
• Build comprehensive measurement strategies across channels

Client Leadership

• Clearly communicate data-driven insights to technical and non-technical stakeholders.
• Lead C-suite relationships and strategic discussions.
• Develop custom reporting frameworks and executive dashboards.
• Guide quarterly business reviews and strategic planning sessions with key clients.
• Lead innovation workshops and thought leadership initiatives. 
• Serve as primary client contact for digital-specific accounts.
• Identify and pursue organic growth opportunities within accounts.

• Lead high-stakes pitches and business development initiatives
• Lead and write comprehensive RFP responses 
• Develop winning pitch strategies and presentations 
• Present technical solutions to prospective clients 
• Collaborate with finance team on pricing strategies 
• Oversee scope development and resource planning 
• Identify and pursue strategic new business opportunities 
• Develop innovative proof-of-concept demonstrations 
• Build strategic partner relationships 
• Lead discovery sessions with potential clients

First-Party Data & Privacy Compliance

• Develop first-party data strategies to enhance marketing performance while ensuring compliance with HIPAA, FERPA, PII regulations, GDPR, and CCPA. 
• Oversee privacy-first analytics, including HIPAA compliant tracking solutions, server-side tracking, and consent-based audience targeting.
• Ensure responsible data governance, particularly in healthcare (HIPAA) and higher education (FERPA) marketing initiatives. 
• Lead strategies for cookie deprecation, first-party data capture, and AI-driven audience segmentation. 
• Collaborate with the IT and legal teams to implement data security and regulatory best practices. 
• Educate internal teams and clients on privacy regulations and ethical data usage in marketing.

Required Qualifications

• 10+ years of progressive experience in integrated marketing analytics leadership. 
• Deep expertise in multi-channel measurement and attribution 
• Strong background in traditional and digital media. 
• Advanced knowledge of marketing technology platforms and data architecture. 
• Proven experience leading cross-functional teams. 
• Track record of C-suite relationship management. 
• Experience in healthcare, higher education, or tourism sectors 
• Bachelor's degree required

Technical Knowledge

• Marketing Analytics Platforms: GA4, Adobe Analytics, etc.
• Business Intelligence Tools: Sigma, Tableau, PowerBI, Looker. 
• Attribution & Marketing Automation: Multi-touch attribution platforms, CDP/CRM systems.
• Data Analysis & AI: SQL, Snowflake, FiveTran, DBT, AI/ML applications in marketing.
• Media Planning & Buying: Digital, programmatic, social, and traditional media platforms.

Industry Knowledge

• Deep understanding of integrated marketing principles.
• Strong grasp of emerging marketing technologies.
• Knowledge of privacy regulations and data governance.
• Experience in healthcare, higher education, and tourism marketing.
• Understanding of agency operations, account management, and strategic planning. 
• Familiarity in website UX, design, and development solutions.