VP, Media Strategy

Role Summary/Purpose:

Synchrony is continuing to build a world class Performance Media and Creative Agency committed to driving results with our retail and payments partners while also delivering leading customer experiences. Within this agency, our Paid Media Team is focused on achieving growth by making data-driven decisions to create meaningful interactions with existing and potential customers. We are seeking an VP, Media Strategy and Planning to serve as a media planner across SEM, paid social and display/video (direct and programmatic). This role will lead digital media planning activities across the marketing ecosystem, ensuring optimal mix to deliver against business goals.

Our Way of Working:

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities:

• Develop media and channel strategy for the Synchrony Brand Corporate Marketing Team and other enterprise teams aligning business objectives to best use of paid media channels to deliver business impact 
• Work collaboratively with platform owners and in-house agency partners to ensure optimal channel distribution, orchestration and performance 
• Utilize strong analytical ability to identify and build audience strategies, while evaluating end-to-end customer experience across multiple channels and customer touch points 
• Actively make plan optimization recommendations as supported by channel lead performance and reporting 
• Proactively investigate media opportunities and craft well-supported, articulate POVs to present to stakeholders internally 
• Partner with channel teams to share ideas, communicate opportunities, and to identify and deliver new solutions for campaigns 
• Influence and align stakeholders in a highly matrixed organization 
• Perform other duties and/or special projects as assigned

Qualifications/Requirements:

Bachelor's Degree or, in lieu of a degree, a high school diploma and 10 years of digital marketing and digital media experience. 

Experience in financial services, retail or healthcare industry 

A minimum of 6 years of integrated digital marketing, media or analytic experience that includes (can be concurrent): 

• direct marketing experience using customer data analysis and segmentation 
• experience utilizing tools such as Google Analytics, Omniture, or other performance tools to manage digital marketing metrics 
• experience with integrated paid media planning experience inclusive of ad words and display marketing, and paid social media in the health & wellness sector 
• client account management experience 

3 years of full funnel media planning experience with an emphasis on upper funnel/awareness

Desired Characteristics:

• Account/comms planning experience 
• Experience in financial services, retail or healthcare industry 
• 3+ years of agency experience in a media strategy role 
• Strong understanding of technical requirements, including tracking pixels, data integrations, etc. as it applies to paid media capabilities 
• Strong quantitative skills, including analytical abilities and math proficiency 
• Experience in direct response campaign execution

The salary range for this position is $110,000.00 – 185,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance. Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.