YOU HAVE:
Experience. 15+ years of experience in digital marketing, customer segmentation and strategy, customer experience and e-commerce. Ideally fluent in social commerce. Successful and progressive experience in a similar role of responsibility in a large company driving profitable growth in an omnichannel environment or a long record of accomplishment in positions leading up to such a role. Expertise in driving brand awareness, brand activation and consumer engagement.
Innovative Mindset. Ability to generate new directions for all Jostens marketing/brand efforts. Experience in consumer-branded goods and services companies, skilled in new, personalized/ localized communications.
Strategic Visionary. Passion and strong understanding of new trends and competitive landscape. Ability to keep up a mastery in emerging trends / attributes. Use market research to anticipate market trends and translate customer attitudes into new directions. Stay on top of all data sources for the digital retail category, competitive and customer information.
Leadership. Solid track record of prioritization and execution leading teams of all levels, attaining best in class productivity and efficiency in a highly matrixed organization. Courageous coach with a history of attracting and developing business leaders able to work across the organization, lead cross-functional teams, and influence without direct authority.
Analytical Skills. Excellent quantitative and analytical skills balanced with the financial acumen to turn insight into business results. Ability to see the bigger picture and understand relationships between complex issues when problem solving.
Strong Communication Skills. Creative communication, presentation, and interpersonal skills, with a track record of professionalism, innovation, integrity and high energy.
Entrepreneurial Spirit. Polished yet scrappy, entrepreneurial self-starter who can handle multiple projects simultaneously and drive them to completion effectively in a high energy, fast-paced company environment. Experience working with cross-functional teams to define, implement and support key marketing & technology strategies and product initiatives.
Preferred. Experience in B2B2C marketing.