Strategic Brand Editor

Lands' End

At Lands’ End, we are on a mission to create a more comfortable world. We care about our employees, our community, and our planet. People are the heart of our company, and our doors are open to everyone. We are committed to creating a welcoming, safe, and inclusive environment for all. Our strength in work and life comes from the combination of our experiences, backgrounds, and talents. It's what we do as people that makes Lands’ End a great place to work.

https://www.landsend.com/

Position Details

Strategic Brand Editor
Job
Full-time
8/30/2024
Southwest Wisconsin
Dodgeville, WI

Lands’ End Outfitters is a leading B2B company dedicated to providing innovative solutions tailored to specific industries. We specialize in delivering cutting-edge products and services that meet the unique needs and challenges of our clients across various sectors. Our commitment to excellence and customer satisfaction drives everything we do, and we are seeking a dynamic and experienced Strategic Brand Editor to join our marketing team.

As Strategic Brand Editor for Lands’ End Outfitter, you will be responsible for public relations and media relations, brand awareness and experience and social media & influencers.

  • Public relations and media relations: Architect and implement a PR strategy to amplify media coverage, devise compelling press releases, and nurture robust media relationships. 
  • Brand awareness and experience: Formulate and implement strategies that boost brand awareness and capture the attention of potential customers, enhancing content across all customers touchpoints. 
  • Social media & influencers: Strategize and execute social media initiatives, with a focus on LinkedIn, to maintain influencer relationships and produce authentic, influential content. Will be required to interview customers and brand partners.

Skills, Education & Experience Requirements:

  • Bachelor’s degree in Marketing or equivalent experience. 
  • 5+ years of experience in writing and producing high quality marketing content that aligns with goals and contributes to lead generation 
  • Maintain high editorial standards, ensuring content is engaging, accurate and aligned with brand messaging. 
  • Strong project management and organizational skills 
  • Familiar with best practices for SEO

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