HOW YOU WILL CONTRIBUTE TO OUR TEAM (Overview & Key Responsibilities):
Since 1925, Lube-Tech and its founding companies have demonstrated an employee-first, customer-focused approach. As the Midwest’s go-to resource for advanced lubrication and energy solutions, Lube-Tech serves transportation, automotive, industrial, and small engine customers in over 70 countries. Based in Golden Valley, Minnesota, Lube-Tech has operations throughout the Midwest region, Georgia, LA, and Switzerland. The company produces and distributes over 40 million gallons of lubricants and employs nearly 600 employees in its three primary operating divisions.
Our Employee Promise: You Matter
Lube-Tech – Come for the job. Stay because you make a difference At Lube-Tech, we are invested in you. We provide a unique opportunity for you to write yourself into the story and have a significant impact on our customer promise, each other, and the communities we live in. We offer you more than just a job; we offer you an environment where your voice is heard, where you make a difference, and where you can truly love what you do. And while we work hard, we believe personal relationships and having fun along the way matter. It’s the little things that add up to the big things… making tomorrow a little bit better than today.
As the Sr. Specialist, Digital Marketing and Analytics, you will play a pivotal role in developing and executing our digital advertising strategies for a variety of our businesses and brands. The role will primarily focus on developing and maintaining online advertising campaigns for all of our brands (or partners) leveraging Google Ads/Google Shopping campaigns, as well as creating advertising campaigns on 3rd party e-commerce platforms such as Amazon.com, eBay.com, and Walmart.com.
You will also be responsible for creating and maintaining comprehensive reporting and analytics dashboards that allow us to measure our results against established KPI’s. The goal in accurate measurement of our performance is to drive actionable insights that use past behaviors to predict future behaviors and optimize our overall marketing campaigns across all web properties and platforms.
Finally, the Sr. Specialist, Digital Marketing and Analytics will also handle various tasks assigned as needed, including, but not limited to: Maintaining our affiliate marketing offers, supporting “partnership” advertising efforts, Competitive market research, competitive pricing analysis, competitive listing analysis.
The Sr. Specialist, Digital Marketing and Analytics reports to the Sr. Marketing Manager, Ecommerce Solutions.