Sr. Manager, Paid Media

Mueller Communications’ Senior Managers are collaborative problem solvers who strategize, build, and optimize campaigns to achieve measurable client goals. Core responsibilities of this role are expanded below.

The Senior Manager-Paid Media plays an important role in leading the firm’s Campaign channel, supporting Client Leads, developing and managing campaign staff, and fostering positive relationships with clients.

The paid media and digital campaign function at Mueller Communications serves a diverse set of organizations including local, national, B2B, B2C, non-profit, for-profit, professional services, and eCommerce. The diversity of our client base is a source of strength, stability, and cross-disciplinary intelligence. It also keeps us fresh and learning new things every day.

Because Mueller Communications is a full-service communications firm, many campaigns cut through all four forms of media (Paid, Earned, Owned and Shared). As a result, we value a team member’s ability to understand and communicate across these channels, helping the overall team cascade key messages through the entire communications spectrum.

What you’ll be doing:

MEDIA CAMPAIGN MANAGEMENT

• Set strategy for and lead the builds of best-in-class digital and paid media campaigns including SEM, paid social media, programmatic and trade media campaigns
• Architect and build the channel attribution needed to show ROI inclusive of drawing from outside systems like CRMs or ERPs
• Provide actionable insights, direct optimization response, and set strategy using analytic tracking in reporting platforms such as: Google Analytics/Tag Manager/Search Console, SEMRush, CallRail, Looker Studio, Agency Analytics, CRMs (Hubspot, Salesforce, etc), Google Ads, YouTube, Facebook, Instagram, etc and client-level success KPI
• Lead client-facing performance summary presentations that articulate key takeaways and insights that showcase campaign impact in alignment with client goals.
• Oversight and training of junior campaign staff

PROJECT MANAGEMENT & OPERATIONS (Internal)

• Ownership of the firm’s performance reporting to provide humanized communication of ROI in alignment with client goals
• Optimization of the firm’s campaign planning and delivery process
• Lead campaign activities in collaboration with the Client Lead (goal setting and reporting, projections, monthly planning, and regular internal client reviews)
• Develop project management plans that integrate all internal/external approvals and deadlines

CLIENT MANAGEMENT (External)

• Be a strategic and analytical voice of the firm on our most complex campaigns
• Collaborate with Client Lead, or in some cases, act as client lead, to ensure the Mueller team is a trusted partner, proactively providing clients with timely, useful, trusted information

STRATEGY DEVELOPMENT | ENTREPRENEURIAL MINDSET

• Set and manage big picture goals and demonstrate passion for and ownership of achieving them
• Lead development of client strategy, annual plans or larger media relations plan, proactively initiating SWOT analysis, annual reviews or client satisfaction surveys as needed
• Contribute proactive ideas and suggestions of how to grow business from current clients
• Pursue new business opportunities for the firm, including through participation in pitch meetings, and proposal development
• Own RFP process for new business
• Seek out ways to keep the firm at the forefront of the industry by identifying technology, trends, and insights to be leveraged in both work delivery and business development

Qualifications that will make you stand out:

• 7+ yrs experience in Paid Social, SEM, and Programmatic (Display, Pre-Roll, CTV). SEO and email campaign experience valued but not required 
• Prior agency experience preferred, but not required 
• Proven ability to identify and solve complex problems through insightful analysis 
• Proven ability to translate complex analyses into actionable recommendations that drive tangible results 
• Intrinsic sense of ownership of your domain and pride in your impact on the success of clients and the firm 
• Strategic marketing mind and in-depth knowledge of different digital marketing channels with a track record of activating effective multi-channel campaigns 
• Experience in client-facing communications roles with strong track record of building long-tenured relationships that deliver on shared goals 
• In-office presence 3+ days per week

Why you’ll love working here:

• Total Rewards offering that includes a competitive salary, 401(k) and profit-sharing, bonuses, and comprehensive health and wellness benefits
• Award-winning culture that earned us Milwaukee Business Journal’s Best Place to Work 3 years running (2020, 2021, 2022)
• Beautiful newly-renovated modern workspace perfected for collaboration
• Flexible hybrid working model that prioritizes work/life balance so you can live your best life at work and at home
• Emphasis on professional development that includes paid membership in professional associations, internal lunches to support company growth and other career ambitions
• One-of-a-kind concierge program dedicated to help the entire Mueller team discover an improved sense of workplace satisfaction, celebration, and organization
• Regular Happy Hours and company outings to socialize with colleagues, have fun, and strengthen the team
• Fully stocked kitchen so no one ever has to skip breakfast or lunch to meet their deadlines