QUALIFICATIONS, TRAINING, AND EXPERIENCE:
- Bachelor's Degree in journalism, marketing, and/or communications, AND
- Minimum of three to five years of demonstrated marketing communications management, including budget management, AND
- At least 2 years of recent work experience digital marketing and writing targeted marketing content, and creating branded communications across media platforms, OR
- An equivalent combination of related education, training, and experience.
- Marketing communications project management experience.
- Recent experience with developing and implementing effective branded marketing communications across various media (portfolio required, containing recent projects and strategic marketing/ promotional plans).
- Media buying/vendor relationship management experience across various media channels including digital.
- Knowledge of Google Ads, Bing Ads and social media ad platforms.
- Intermediate MS Office skills (Word, Excel, PowerPoint)
ESSENTIAL APTITUDES, SKILLS, KNOWLEDGE AND PERSONAL CHARACTERISTICS
- Demonstrate ethical conduct in all aspects of the work environment.
- Exceptional customer service skills and the ability to maintain an excellent working relationship with internal and external customers.
- Excellent oral and written communications skills, as well as good listening skills.
- Ability to successfully communicate with all levels of individuals to ensure goals are achieved. Ability to work with internal staff and groups to plan strategic marketing activities that will advance the mission and vision of the college.
- Excellent organizational skills and ability to work under pressure.
- Demonstrate a positive attitude, maturity, initiative and integrity with a professional image contributing to the success of the college.
- Work effectively in a team environment.
- Ability to maintain confidentiality and professionalism.
- Accept responsibility for professional growth. Dependable, punctual, and commitment to following through on tasks.
- Flexibility in work schedule is required. General marketing knowledge and experience to target communications toward specific market segments. Effective communication/presentation/training skills.
- Ability to solve a variety of complex problems, using knowledge, skills and new concepts to approach resolutions in an evolving environment.
- Aptitude or experience measuring results of marketing/sales promotion efforts and implementing changes into future promotions/communications.