QUALIFICATIONS, TRAINING, AND EXPERIENCE:
- Bachelor's Degree in journalism, marketing, and/or communications, AND,
- Minimum of three to five years of demonstrated marketing communications management, including budget management, AND
- At least 2 years of recent work experience digital marketing and writing targeted marketing content, and creating branded communications across media platforms, OR
- An equivalent combination of related education, training, and experience. Marketing communications project management experience.
- Recent experience with developing and implementing effective branded marketing communications across various media (portfolio required, containing recent projects and strategic marketing/ promotional plans).
- Media buying/vendor relationship management experience across various media channels including digital.
- Knowledge of Google Ads, Bing Ads and social media ad platforms.
- Intermediate MS Office skills (Word, Excel, PowerPoint).
ESSENTIAL APTITUDES, SKILLS, KNOWLEDGE AND PERSONAL CHARACTERISTICS:
- Demonstrate ethical conduct in all aspects of the work environment.
- Exceptional customer service skills and the ability to maintain an excellent working relationship with internal and external customers.
- Excellent oral and written communications skills, as well as good listening skills. Ability to successfully communicate with all levels of individuals to ensure goals are achieved.
- Ability to work with internal staff and groups to plan strategic marketing activities that will advance the mission and vision of the college.
- Excellent organizational skills and ability to work under pressure.
- Demonstrate a positive attitude, maturity, initiative and integrity with a professional image contributing to the success of the college.
- Work effectively in a team environment.
- Ability to maintain confidentiality and professionalism.
- Accept responsibility for professional growth.
- Dependable, punctual, and commitment to following through on tasks.
- Flexibility in work schedule is required.
- General marketing knowledge and experience to target communications toward specific market segments.
- Effective communication/presentation/training skills.
- Ability to solve a variety of complex problems, using knowledge, skills and new concepts to approach resolutions in an evolving environment.
- Aptitude or experience measuring results of marketing/sales promotion efforts and implementing changes into future promotions/communications.