Social Media Specialist

Position Summary:

The Social Media Specialist role at Mitutoyo America Corporation (MAC) is key to strengthening MAC’s digital presence and community engagement. This role requires a creative thinker with 2-4+ years of proven experience in social media content production, who thrives both behind and in front of the camera. The ideal candidate is technically proficient in Adobe Creative Cloud (Photoshop and Premiere), comfortable operating professional video equipment, and adept at crafting engaging multimedia content that aligns with corporate branding guidelines. Success in this role requires proactive collaboration with internal teams to capture customer stories and leverage influencer partnerships, while maintaining consistency, creativity, and responsiveness to feedback. This position collaborates regularly with a talented marketing team, including content creators, graphic designers, digital media specialists, and product experts.

Essential Job Responsibilities:

Content Creation & Management:

• Create, schedule, and publish daily engaging posts across Facebook, LinkedIn, Instagram, X, and TikTok, aligned with Mitutoyo’s branding standards.
• Produce weekly high-quality 360-degree product images or videos, collaborating closely with internal teams.

Creative Video Production:

• Serve as a confident on-camera presence for dynamic and engaging video content.
• Operate and manage video equipment (Blackmagic cameras and switchers) to create visually compelling multimedia content.

Analytics and Strategic Insight:

• Regularly monitor, analyze, and report social media performance metrics using HubSpot, Sprout Social, and native social media analytics tools.
• Provide actionable insights based on data analysis to continually refine and enhance social media strategies.

Customer & Influencer Engagement:

• Proactively cultivate community engagement, responding promptly (within 24 business hours) to comments, inquiries, and messages across all platforms.
• Identify and collaborate with influencers, actively sourcing customer stories and testimonials that showcase real-world applications of Mitutoyo products.
• Ability to learn quickly, particularly about the metrology industry and Mitutoyo’s extensive product line.
• Perform other duties as assigned.

Skills You’ll Need:

• Communication, Oral and Written
• Innovative
• Problem Solving
• Customer Focus
• Results Driven
• Creativity, adaptability, resilience, and excellent teamwork skills.

Required Education and Experience: 

Bachelor’s degree in marketing, Communications, Journalism, Public Relations, or related field preferred.  2-4 years of direct experience managing and growing social media channels.  Advanced proficiency in Adobe Photoshop and Premiere. Familiarity with professional video equipment (Blackmagic video cameras and production switchers preferred).

Note: Candidate must provide a portfolio demonstrating prior social media campaigns, video production samples, content examples, and metrics evidencing past successes.

Preferred Qualifications: 

Experience managing social media within technical or manufacturing industries. Demonstrated track record of successfully engaging audiences, driving channel growth, and achieving measurable improvements in key social media KPIs. Previous experience creating content that involves complex or technical information clearly and effectively.

Why choose Mitutoyo?

Mitutoyo America Corporation is a leader in the field of precision measuring tools and instruments. We serve an important role in providing state-of-the-art measurement products to manufacturing companies throughout North America. We are the only full-line provider of Metrology solutions in North America that can satisfy every measurement challenge faced by our customers. Our benefits include:

• Competitive Salary package - $65K annually
• Minimum 17 days PTO plus at least 10 paid holidays per year
• Shut down period at the end of the year
• Medical, Dental, Vision & Life Insurance
• STD, LTD, Employee Assistance Program
• 401(k) Plan plus company match
• Tuition Reimbursement
• Service Recognition
• Company Vacation House in Florida