Social Media Specialist

Are you passionate about the dynamic world of social media and have a keen interest in nutrition, health, and wellness? If so, we have an exciting opportunity for you! Join our team as a Social Media Specialist, where you'll engage with our consumers for Optimum Nutrition and Amazing Grass on all major social channels. Your experience with influencers, ambassadors, and online groups will help you inspire creativity, develop compelling content, and manage brand positioning and messaging seamlessly.

Responsibilities:

Social Media

• Be passionate about social media. Know the social channel inside and out. Understand how consumers are using the platforms from intention, flow to available formats. Expand social strategy to relevant channels beyond our brand pages (ie Facebook groups) where it fits.
• Monitor and suggest relevant trends, hashtags and content that fit each brand. 
• Monitor competitive brands to understand their strategy, key consumer, and social media approach. 
• Pull key metrics at a predetermined basis to track performance back to goals and benchmarks. Analyze results to provide learnings as to what worked and can be optimized moving forward. Put learnings into action across platform, content, time of day, target, etc.

Organic Social

• Execute the social strategy for the brand. This may include developing the content calendar, writing social messaging and other relevant content with the aid of our in-house creative team as well as being able to rely on your own creativity to generate ideas, write copy and quickly see when and how to jump on trends on-line. 
• Gain internal alignment on the social calendar. Ensure brand/creative services and legal are all aligned. Develop briefs for content as needed. 
• Publish content calendar flawlessly. Ensure appropriate information is included based on social platform best practices (hashtags, product tag, URL, etc.)

Creator

• Activate influencers to achieve key brand goals. This can include building an influencer consideration set, setting evaluation criteria, outreach to influencers, writing the campaign brief, negotiation, influencer program, and then selling in program to internal teams. Pending internal alignment, activate the influencer campaign from sending product, key messages, aligning on content themes, creating individual links if needed, reviewing content and routing it through legal as needed. 
• Manage creator-led content. Ensure influencer, ambassador, and UGC creator content aligns with strategy. Help provide content ideation, management, and content sourcing for all assets. Provide Digital team with any paid usage information including usage terms, final assets and copy, live links, spark codes, etc. 
• Track all influencers and ambassadors to ensure they’re posting as contracted, including key brand information and including appropriate disclosures. 
• Oversee influencer execution from contract, billing, monitoring posts, and reporting.

Education & Experience:

• 4 year - BA/BS degree required in a marketing or business-related field. 
• 2+ years of experience within marketing, social media or similar 
• Proficient with Sprinklr or other social listening tools 
• Proficient with MS Suite (Word, PP, Excel) and MS Teams

If you have a customer-first attitude, a knack for navigating the social space, and an obsession with staying ahead of trends, this role is perfect for you. Be part of a team that values innovation and is dedicated to building brand loyalty and consumer trust. Apply now and make a difference in the world of health and wellness!

The company is organized into a number of divisions; Glanbia Performance Nutrition (GPN), Glanbia Nutritionals, Glanbia Ireland and also a number of joint ventures. Revenues for Glanbia plc are approximately $4.1B. For more information visit the company website at: www.glanbia.com. The annual salary for IL based employees for this role is $60,000-$80,000 with an annual bonus.