Social Media Senior Manager

Position Description

The ideal candidate is a strategic and creative thinker with a passion for social media who wants to contribute to our clients’ and ESOP’s success from day one. They have a proven track record of developing successful social media campaigns and the ability to adapt strategies based on data driven insights. They bring a positive attitude with a drive towards teamwork, communication and strategic solutions. 

The Social Media Senior Manager will be responsible for developing and executing innovative social media strategies for our diverse client portfolio. 

Essential Responsibilities

• Serve as the go-to expert on social campaigns for a diverse portfolio of clients
• Stay informed about the latest social media trends and our clients’ industries to help bring new ideas to the internal team and clients (and be a liaison to the broader team to help keep the agencies current on trends and best practices)
• Create comprehensive social media strategies that align with clients’ marketing goals and brands
• Collaborate with internal creative, strategy and analytics teams in the creation of content strategy for client and agency social media platforms
• Oversee content creation and distribution across various social media platforms, ensuring high-quality and engaging posts
• Develop influencer marketing strategies and campaigns that align with clients’ goals and objectives
• Manage the execution of influencer marketing strategies, including identifying and recruiting influential content creators, managing relationships and content deliverables
• Oversee the management of social media channels for clients, including publishing posts and some community management
• Manage paid social campaigns for clients, including strategic recommendations on campaign targeting, placements and ad types, campaign optimizations and budget management
• Monitor and analyze social media metrics to assess campaign performance and ROI
• Educate client teams on everything social media, from social media strategy to developing ambassador programs
• Assist in new business RFPs and pitches as required
• Support and promote the agency through event attendance and speaking opportunities
• Develop social strategies and conduct social audits with actionable outcomes and recommendations

Basic Qualifications

• Degree in marketing communications, public relations, advertising or journalism
• 5-8 years of experience in social media/public relations/ marketing communications
• Strong written, editing and communications skills
• 5 years of social media management experience
• 3 years of influencer marketing experience
• Experience with social media scheduling and management tools
• Strong leadership and team management abilities
• Ability to work in a fast-paced environment and manage multiple projects simultaneously
• Familiarity with Sprout Social or equivalents a plus

Desired Experience/Traits

• Passion for all things social
• The ability to manage multiple projects and meet tight deadlines
• Creative mindset
• Ability to work independently and take initiative

What Makes This a Great Opportunity?

• You will be part of a purpose-driven, team-based agency that is a strategic marketing and communications consultant for our book of business
• Our culture of positive core values—Empowering, Purpose-driven, Forward thinking and Inclusive—guides our interactions with clients and each other
• We’re 100% employee-owned (and dog-friendly)
• We provide a continuous learning environment valuing ideas, solutions, collaboration and results
• Find your balance in a casual, friendly, hybrid work environment with flexible work options
• Full benefits package includes health, dental/vision, FSA, HSA, employer-paid disability, STD and LTD
• Wealth building with our 401K and ESOP
• Unlimited PTO