Social Media Marketing Specialist

Dairy Farmers of America

Kemps is a farmer-owned brand of Dairy Farmers of America (DFA), a diary marketing cooperative owned by more than 12,500 family farmers. Since 1914, Kemps has provided families with fresh, delicious dairy products, fresh milk, frozen yogurt, sour cream, cottage cheese and frozen novelty treats. By joining Kemps, you can help us continue to make a difference that matters. We care deeply about the well-being of our neighbors and friends, and we celebrate the diversity of our company and our world. It takes an incredible team to deliver the goodness of dairy and enrich our communities – come join us!

https://dfamilk.com/

Position Details

Social Media Marketing Specialist
Job
Full-time
4/10/2024
Twin Cities Metro
St. Louis Park, MN

We are seeking a Social Media Marketing Specialist to join our team at the HQ office in St. Louis Park, MN. In this hybrid work schedule role, you will identify opportunities, leverage knowledge of social media platforms and their capabilities to create strategies and dynamic content that drives brand affinity and cultivates engaged online communities across assigned division’s social media community.

Responsibilities include, but are not limited to:

  • Showcase your creativity and organizational skills as you crate and manage platform specific assets and execute content calendars across several brands and various platforms; ensuring consistent brand messaging and maximizing audience engagement. 
  • Lead brainstorming sessions to generate fresh and innovative content ideas that resonate with our audiences. 
  • Work closely with graphic designers to translate concepts into visually appealing assets, including images, videos, infographics, and animations. 
  • Write clear, concise, and engaging copy for various digital platforms, including social media, but not limited to websites, blogs, and newsletters. 
  • Track and analyze key performance metrics to evaluate the effectiveness of social media campaigns and optimize future strategies. 
  • Assist in management and analysis of paid, owned and earned social data across platforms by utilizing tools that provide insight driven recommendations, optimization, and decisions. 
  • Collaborate with various teams across DFA to develop campaigns and content to support objectives. 
  • Proactively engage with our online community by responding to comments, messages, and mentions promptly and professionally. 
  • Foster a positive and supportive online environment by actively participating in discussions, addressing issues, and resolving conflicts. 
  • Maintain and share awareness of emerging social trends and tactics and experiment with emerging social media trends to keep DFA on forefront of engaging content.

Requirements:

  • Bachelor’s Degree in communications, marketing, or related field. 
  • 1-3 years’ experience in social media or content marketing, managing multiple social media channels. 
  • Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Tik Tok and other social media platforms and best practices. 
  • Knowledge of graphic design software such as Canva and Adobe Creative Cloud is a plus but not required. 
  • Experience with a social media content scheduling tool, such as Sprout, is a plus but not required. 
  • Experience in community management is required. 
  • Experience with executing paid social media that includes Meta Ads manager is preferred.

Benefits:

  • Comprehensive Benefits Package available 1st of the month after start date 
  • 401(k) with company contribution 
  • Competitive pay 
  • Paid vacation and holidays 
  • Career growth opportunities – we promote from within! 
  • Service recognition and employee rewards 
  • Employee referral program 
  • Tuition reimbursement 
  • Work for dairy farm families

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