Great Wolf Resorts, Inc.® (NASDAQ: WOLF), is North America's largest family of indoor waterpark resorts operating under the Great Wolf Lodge® brand. Led by the passionate leadership team at Great Wolf Resorts, the brand's success and accolades have made us an industry leader. Through innovation and dedication to customer service excellence the company has grown to eleven resorts - the largest family of indoor waterpark resorts.
The Great Wolf Resorts corporate campus is located in Madison, Wisconsin - just one hour from our original property and the waterpark capital of the world - The Wisconsin Dells.
In 1997, the first Great Wolf Lodge resort opened in Wisconsin Dells, Wis. Almost overnight, a new trend in the hospitality industry was born, combining quality accommodations with the finest in family recreational activities - all under one roof.
Great Wolf Resorts quickly identified that this new concept of a fully-integrated, branded vacation experience was something that could be replicated in markets across the country. Beginning with custom training programs, standards of service, and operating procedures, everything centered on our single core mission: "Creating family traditions, one family at a time."
Upon this strong brand foundation, Great Wolf Resorts began opening Lodges from coast to coast to enthusiastic receptions by guests of all ages. Our current portfolio of properties includes:
- Wisconsin Dells, WI
- Sandusky, OH
- Traverse City, MI
- Kansas City, KS
- Williamsburg, VA
- Pocono Mountains, PA
- Niagara Falls, ON
- Mason, OH
- Grapevine, TX
- Grand Mound, WA
- Charlotte/Concord, NC
The company's resorts are family-oriented destination facilities that generally feature 300 - 600 rooms and a large indoor entertainment area measuring 40,000 - 100,000 square feet. The all-suite properties offer a variety of room styles, arcade/game rooms, fitness rooms, themed restaurants, spas, supervised children's activities and other amenities.
Our 5,000 pack members focus each and every day on delivering our mission and providing our guests with that first-in-class, customized guest service that sets Great Wolf Resorts apart from
Duties:
Willingness to accept the most effective role.
Participates fully in Project Green Wolf, our company-wide environmental sustainability initiative, which includes, but is not limited to, recycling, waste reduction, and energy and water conservation.
Responsible for the promotion of a safe and professional workplace through adhering to policies and procedures as outlined in the Great Wolf Resorts handbook.
Strategic Leadership
- Owns the role of social media thought leadership and innovation for the organization.
- Constantly monitors social trends and identifies areas of opportunity within the social space.
- Collaborates with our agency partners and internal stakeholders (Marketing, PR, Web, Brand, Operations, Guest Service) to assess areas of opportunity, and leads the development of corresponding social media strategies.
- Maintains brand-specific social media communications standards, policies and best practices.
Content and Channel Management
- Represents the brand and manages the day-to-day content stream through all relevant social media channels.
- Establishes and maintains a rolling content calendar, while also capitalizing on in-the-moment opportunities as they occur
- Creates, or manages the creation of, any and all necessary content (copy, images, video, etc.).
Listening / Reporting / Analysis
- Develops core KPIs for each channel and key initiative to evaluate success.
- Utilizes monitoring tool(s) to assess efficacy of campaigns and identify potential opportunities in the social space.
- Facilitates cross-departmental communications to effectively mitigate potential guest service issues, or even suggestions by guests discovered within social media channels.