Social Media and Marketing Specialist

The Social Media and Marketing Specialist will join a creative and collaborative team in promoting the museum, driving attendance and championing the importance of playful learning in children’s healthy development. This position plays a key role in supporting the External Relations department through social media, marketing, communications and other work.

This position does not oversee full-time permanent direct reports, but may on occasion manage the work of interns, contract positions and/or volunteers.

Social Media

• Implement organic social media strategies across social channels (e.g. Facebook, Instagram, X, TikTok) 
• Create compelling social media content, including video, photos and written posts, that elevates the museum’s voice and generates engagement among followers 
• Support the day-to-day management of social media channels – creating content, posting, monitoring and responding to comments and questions, analyzing and reporting campaign results 
• Execute paid social media campaigns, monitoring results in real time and adjusting budgets and strategies as directed 
• Stay current on social media trends and best practices, bringing new ideas and recommendations on how to further enhance the museum’s social presence

Marketing/Advertising

• Support the creation and implementation of marketing and advertising campaigns 
• Coordinate the creation and distribution of onsite and offsite marketing collateral including writing/editing copy, requesting assets, routing materials for approval and ensuring all collateral adheres to museum brand guidelines 
• Support promotion of museum events, special programs and marketing activations at the museum and offsite 
• Develop and maintain cross-promotional partnerships with outside organizations to advance initiatives 
• Assist with audience development and consumer behavior research by analyzing a variety of resources 
• Support the development and execution of influencer marketing programs 
• Track performance and effectiveness of marketing and advertising initiatives, providing insight into future focus areas for marketing efforts

Communications

• Curate and manage content calendars for social media, email and blog channels 
• Ideate and write engaging blog content that champions the power of playful learning 
• Create email newsletters and other alerts within the museum’s email communications platform 
• Support media relations efforts as needed 
• Manage calendar listings of museum events on mcm.org and outside platforms

Administrative Support

• Work with the Director of Marketing and Communications to track expenses, attendance and other data 
• Help ensure expenses are tracked accurately and invoices are processed in a timely fashion

REQUIRED QUALIFICATIONS (please highlight the following in resume or cover letter):

• Minimum 5 years of combined experience in formal education, training or work in the fields of communications, marketing, advertising and/or social media is required. 
• Minimum 2 years of experience managing social media channels and strategies for a brand or organization. 
• Demonstrated ability to create engaging, brand-appropriate videos, images, posts and stories for various social media channels. 
• Demonstrated experience in content creation and distribution across a variety of owned channels.

IDEAL CANDIDATE:

• Experience implementing marketing and communications initiatives to drive measurable results for an organization. 
• Familiarity with creating and sending email newsletters or marketing appeals via commercial email platforms. 
• Excellent project management, time management, collaboration and communication skills. 
• Demonstrated ability to be results oriented, highly organized and able to meet deadlines. 
• Demonstrated ability to be creative, with a strong sense of initiative and ability to work well with a fast-moving team. 
• Ability to embrace and live MCM’s workplace values of Play, Include, Grow, Serve, and Strive. 
• Proficiency with Microsoft Word, Excel and PowerPoint are required.

BENEFITS:

• Individual Coverage Health Reimbursement Arrangement (ICHRA) for Health Insurance 
• Employer paid: Basic Life Insurance, Basic Accidental Death & Dismemberment Insurance, Long Term Disability 
• Dental and Vision Insurance 
• 403B and Roth Retirement savings plans with employer match 
• Pre-tax options for: health spending, dependent care, and transportation 
• PTO & Floating Holidays 
• Paid Parental Leave 
• Free family admission to museum