Lifeway Foods (NASDAQ: LWAY), which has been recognized as one of Forbes’ Best Small Companies, is America’s leading supplier of the probiotic beverage known as Kefir. In addition to its line of drinkable Kefir, the company also produces cheese, drinkable yogurt, and a ProBugs line of Kefir for kids. Lifeway’s tart and tangy fermented dairy products are sold across the United States, Mexico, Ireland, and the United Kingdom.
The Social Media and Digital Marketing Strategist manages and executes the company's digital presence across multiple channels to drive engagement, brand awareness, and customer acquisition. This role focuses on creating and curating high-quality content, analyzing performance metrics, and coordinating with internal teams and external partners to maintain a cohesive digital strategy. The Specialist will monitor and optimize social media and advertising campaigns, ensuring alignment with current trends and the target audience's interests.