About the Team
The Innovation Service Line guides clients throughout the
innovation journey as they develop and launch new or improved products and
services spanning a range of verticals. We help our clients develop the initial
idea for a product/service, ensure the fully-articulated description of the
product/service resonates with consumers, confirm that prototypes of the
product/service properly deliver on consumer expectations, and finetune the
full mix prior to launch. This is accomplished using best-in-class services,
including idea screening, concept testing, product testing, price and line
optimization, package testing and volumetric forecasting.
About Us
Ipsos is one of the world’s largest research companies and
currently the only one primarily managed by researchers, ranking as a #1
full-service research organization for four consecutive years. With over 75
different data-driven solutions, and presence in 90 markets, Ipsos brings
together research, implementation, methodological, and subject-matter experts
from around the world, combining thematic and technical experts to deliver
top-quality research and insights. Simply speaking, we help the biggest companies
solve some of their biggest problems, serving more than 5000 clients across the
globe by providing research, data, and insights on their target markets. And
we’re proud to share we’ve received our Great Place to Work Certification in
2022 & 2023!