Senior Marketing Strategist

Develop and implement strategic marketing plans and tactics to support UnityPoint Health – Meriter’s brand, image and key service lines (as assigned). The focus of the position works closely with Meriter representatives, leaders and physicians to develop marketing plans followed by subsequent hands-on implementation of the tactics, management of budgets and evaluation of results to ensure successful execution of the plan and achievement of overall business objectives of Meriter, UnityPoint Health and UW Health. Plays an active role as a member of the larger UnityPoint Health marketing team, and works closely in collaboration with UW Health Marketing team.

Required Qualifications:

• Bachelor’s degree in public relations, journalism, marketing or a related field 
• 6 years’ experience in marketing 
• Expertise of integrated marketing communications strategies and tactics 
• In-depth knowledge or areas of specialty within marketing, (i.e. research, social, CRM, writing, etc.) 
• Demonstrated leadership in project and program planning and marketing strategy development 
• Commitment to focus on key organizational priorities and strategies, as well as articulate with others 
• Excellent communication skills, both written and verbal, for a variety of internal and external audiences; strong presentation skills 
• Excellent organizational and project management skills, and the ability to handle and prioritize multiple tasks 
• Demonstrated ability to establish and maintain effective relationships with staff, physicians and vendors within a team environment and across organization lines 
• Ability to navigate working across organizations in a spirit of collaboration and partnership Demonstrates a strong awareness of and is sensitive to complex politics among departments, organizations and partners 
• Media plan coordination and implementation expertise 
• Proven ability to manage confidential and sensitive information 
• The ability to work with patients and consumers with warmth and respect – responding to both positive feedback and complaints 
• Demonstrated ability in developing and coordinating budgets 
• Demonstrates collaborative working relationships and is team focused. 
• Ability to work on tight deadlines in dynamic situations 
• Drive to continually learn, adapt and improve results 
• Willing to work extended hours at events with the possibility of travel to regional and affiliate locations

Preferred Qualifications:

• Master’s Degree in marketing/business 
• Continued training in Internet-related topics through certificates, seminars, webinars and workshops 
• 4 concurrent years marketing experience in a healthcare environment, project management experience and team lead experience

Why UnityPoint Health?

• Commitment to our Team – For the second consecutive year, we're proud to be recognized as a Top 150 Place to Work in Healthcare by Becker's Healthcare for our commitment to our team members. 
• Culture – At UnityPoint Health, you matter. Come for a fulfilling career and experience a culture guided by uncompromising values and unwavering belief in doing what's right for the people we serve. 
• Benefits – Our competitive Total Rewards program offers benefits options that align with your needs and priorities, no matter what life stage you’re in. 
• Diversity, Equity and Inclusion Commitment – We’re committed to ensuring you have a voice that is heard regardless of role, race, gender, religion, or sexual orientation. 
• Development – We believe equipping you with support and development opportunities is an essential part of delivering a remarkable employment experience. 
• Community Involvement – Be an essential part of our core purpose—to improve the health of the people and communities we serve.