Senior Marketing Manager

We are seeking a results-driven full-stack marketer with strong expertise in digital marketing (marketing automation, PPC, SEO, social media, content and email marketing). The ideal candidate will be well-versed in HubSpot (Content, Marketing, Operations and Sales Hubs), skilled in developing lead generation programs, and adept at analyzing metrics to inform strategy and execution. This role will be part of the Implecho leadership team and will oversee and implement our overall marketing strategy, including inbound marketing initiatives, tradeshow marketing, and more, to drive measurable results to help grow our business.

Key Responsibilities:

1. Marketing Strategy and Execution

• Work with the Implecho leadership and OwnersEdge marketing teams to develop marketing strategies that align with the business's overall goals.
• Manage and deploy comprehensive marketing strategies to drive brand growth, lead generation, and customer engagement.
• Work independently and collectively with our agency partner to lead multi-channel campaigns across digital, social, email, and event marketing platforms.
• Oversee the marketing budget and work closely with the President continuously to ensure forecasts are accurate and projects are within budget.
• Analyze marketing metrics and performance data to refine strategies and ensure measurable ROI.

2. HubSpot Expertise

• Optimize the use of HubSpot for CRM, marketing automation, and reporting.
• Develop workflows and automated campaigns to nurture leads through the sales funnel.
• Monitor and enhance lead scoring, segmentation, and analytics.
• Stay up-to-date on current software developments, training, and associated certifications.

3. Lead Generation and Inbound Marketing

• Create and execute inbound marketing programs with our agency partner to attract and convert high-value leads.
• Develop strategies to enhance SEO, paid search, and organic traffic to improve visibility and lead acquisition.
• Monitor website performance and implement enhancements to optimize conversions.

4. Content Creation and Curation

• Collaborate internally and externally with the team to produce high-quality content, including blogs, whitepapers, case studies, videos, and social media posts.
• Utilize storytelling through customer testimonials and case studies to amplify our differentiators.
• Ensure brand consistency across all content and marketing materials.

5. Tradeshow and Event Marketing

• Lead marketing initiatives for tradeshows and industry events to maximize lead generation and brand exposure.
• Collaborate with sales teams to align event goals with broader marketing strategies.

6. Team Leadership and Collaboration

• Work closely with cross-functional teams, including sales, marketing, and leadership, to align marketing efforts with business objectives.
• Participate as an active member of the Implecho Leadership Team to drive and support key business decisions and marketing initiatives. 

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• 7+ years of experience in digital marketing, marketing automation, and brand strategy.
• Proven expertise in HubSpot, including CRM, workflows, and reporting.
• Strong analytical skills with a track record of developing data-driven strategies.
• Exceptional content creation and curation abilities. Experience in managing successful inbound marketing programs and lead-generation strategies.
• Familiarity with tradeshow and event marketing, including logistics and campaign coordination.
• Excellent communication and people skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Preferred Qualifications:

• HubSpot Certification(s) in various marketing practice areas.
• Creative skills in graphic design and content creation.
• Skilled in using AI tools to improve marketing productivity, strategy, and efficiency.
• Proficiency in Adobe Creative Suite, Google Analytics, Canva, Microsoft Office 365, Microsoft CoPilot, Asana, and other MarTech software.

Key Competencies:

• Strategic thinking and planning.
• Creativity and innovation.
• Analytical skills and data-driven decision making.
• Interpersonal and networking abilities.
• Excellent time management, project management, and organizational skills.

In addition to joining a growing, award-winning, employee-owned company, being a part of Implecho’s team has its perks:

• Employee ownership. This means the profits from our diverse portfolio of companies are 100% gifted—because who doesn't love getting a slice of the pie they helped bake?
• A spot on Implecho Leadership team that reports directly to the President.
• Hybrid work environment- in-office and remote work flexibility. Plus, there are travel perks to attend some of the biggest concerts, conferences and events across the country. An amazing team vibe. We're a dynamic crew that dreams big, supports each other, and enjoys every moment together (we like to have FUN!).
• A healthy marketing budget with unmatched collaboration with leadership and sales.
• Access to an experienced and collaborative marketing team at OwnersEdge to assist with overall strategy and execution.
• Ability to expand work and utilize your talents at other operating companies in the OwnersEdge portfolio.
• Paid vacation, holidays and volunteer hours. Health, dental and vision insurance. 401K plans, competitive compensation & bonus eligibility.