Senior Marketing Manager

The Senior Marketing Manager is responsible for developing and executing omni-channel marketing strategies to generate brand awareness, engage target audiences, and convert leads. This role partners closely with internal stakeholders to create and implement annual membership retention and growth marketing plans, and revenue-generating program campaigns.

Primary Responsibilitie:

• Collaborate with ASGCT’s membership team to form annual membership renewal and recruitment campaign plans that articulate ASGCT’s unique value proposition. Implement and optimize channel tactics to achieve membership renewal and acquisition targets through lead generation and conversion.
• Partner with revenue-generating program leads and stakeholders to create and execute revenue-generating program marketing plans, tactics and assets to achieve measurable initiative goals.
• Create, monitor and adjust campaign budgets to achieve program goals and optimize ROI.
• Develop and implement audience segmentation and personalization strategies for members, prospects and program participants to maximize touch point conversion. Journey-map the movement of lead generation to customer, customer to member, and member engagement to retention.
• Recommend paid digital advertising budgets and manage ad placements to promote ASGCT programs and increase membership recruitment.
• Lead the development of membership and ASGCT program collateral and traditional direct marketing.

Required Skills and Experience:

• Bachelor’s degree in communications, journalism, marketing, or a related field; Master’s degree preferred.
• Five years of related professional experience.
• Experience with non-profits, associations, or academic institutions strongly preferred.
• Experience with iMIS or similar membership database.
• Exceptional written and verbal communication skills and the ability to generate internal buy-in based on demonstrated results.
• Demonstrated creative thinker.
• Ability to travelup to 2 weeks per year.

Schedule: Monday to Friday

Work Location: Hybrid remote in Waukesha, WI 53186

ASGCT offers a robust employee benefit program, including:

• 401(k)
• 401(k) Matching 
• Bonus Opportunities
• Dental Insurance
• Disability Insurance
• Employee Assistance Program
• Flexible Schedule
• Health Insurance
• Hybrid Work Environment
• Life Insurance
• Paid Time Off
• Parental Leave
• Professional Development Assistance
• Retirement Plan
• Tuition Reimbursement
• Vision Insurance
• Volunteer Time Off

Culture Statement

At ASGCT, we strive to create a collaborative environment of leaders and innovators who are committed to the Society’s mission and to the people we serve. Employees at ASGCT value these core principles:

• Leadership: We are empowered to take ownership of our contributions to the organization. Fueled by a supportive leadership team, we bring integrity, expertise, and a sense of purpose to our roles.
• Innovation: We think proactively and generate novel solutions to new challenges faced. Innovation drives us to be adaptable and keep pace with a rapidly evolving field.
• Trust: We have established a flexible work environment where dependability and communication inspire success. Trust throughout the organization allows for thoughtful collaboration, transparency, and growth.

EEO Statement

ASGCT provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.