Senior Marketing Coordinator

Redpath and Company

Redpath and Company help clients make more informed decisions that contribute to their financial well-being by providing proactive, innovative, and value-driven CPA and advisory services for closely-held businesses, private equity, government entities, and nonprofit organizations. Core commercial industries served include manufacturing and distribution; retail; construction, real estate, and engineering; trucking and logistics; technology; and entities structured as an ESOP (Employee Stock Ownership Plan).

Areas of service expertise include audit and assurance; personal, business, and international tax; and state and local tax. Redpath also guides clients throughout their entire personal and business lifecycles with M&A advisory services (corporate and deal strategy, transaction advisory, and integration); accounting and financial management outsourcing; lender services; valuations; and wealth advisory services.

The firm was founded in 1971, and with offices located in St. Paul (headquarters) and White Bear Lake, Minnesota, it ranks as one of the top 130 CPA and advisory firms in the nation by revenue.

https://www.redpathcpas.com/

Position Details

Senior Marketing Coordinator
Job
Full-time
11/11/2024
Twin Cities Metro
St. Paul, MN

Redpath and Company is a fast-growing CPA and business advisory firm dedicated to providing exceptional client service. We’re looking for an experienced and versatile senior marketing coordinator who’s eager to help us build our marketing muscle. This role crosses the entire business, focusing on work to promote Redpath’s industry reputation, attract qualified candidates to the firm, support internal and external brand initiatives, help launch new services with go-to-market tactics, and proactively support business development activities with intentional, strategic marketing.

Key Responsibilities:

  • Brand Refresh: Gain a deep understanding of our services and differentiators to develop effective communication strategies that enhance brand awareness and reputation. 
  • Content Creation: Working with Subject Matter Experts and the CMO, identify, create, and manage content across various platforms including articles, blogs, website content, email campaigns, social media, presentations, brochures, and videos that highlight key business initiatives and industry perspectives. 
  • Campaign Execution: Lead the execution of multi-faceted marketing campaigns from conception to completion, coordinating with internal leaders and external agencies as needed. 
  • Go-to-Market Planning: Develop and implement go-to-market strategies for new services, ensuring successful launches that resonate with target audiences. 
  • Business Development and Marketing Alignment: Foster strong alignment between business development and marketing teams by creating plans and executing on initiatives that support client relationship building and qualified lead development. 
  • Event Coordination: Plan and execute marketing events, including logistics, promotions, and follow-up strategies to maximize attendance and impact. 
  • Analytics and Reporting: Analyze market trends, customer insights, and campaign performance metrics to inform future strategies and initiatives. Create and maintain regular analytics reporting across multiple platforms.

Required:

  • Bachelor’s degree in Marketing, Communications, Business, or a related field. 
  • 4-10 years of marketing experience, preferably in a professional services environment. 
  • Proven success in developing and executing marketing plans and campaigns. 
  • Strong written and verbal communication skills. 
  • Excellent project management abilities with a track record of meeting deadlines. 
  • Familiarity with CRM and CMS platforms. 
  • Knowledge of market research, surveys, and data analytics. 
  • Advanced skills in Microsoft Office Suite and social media platforms (LinkedIn, Facebook, Instagram, YouTube).

Preferred:

  • Experience with EOS (Entrepreneurial Operating System).
  •  Basic graphic design skills and knowledge of design software. 
  • Previous marketing experience within an accounting or professional services firm.

The pay for this position is $75,000-$80,000/year.


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