Senior Marketing Communications Manager

Position Summary:

The Senior Marketing Communications Manager is a key member of PCA’s Boise Paper marketing leadership team. The Sr. Marketing Communications Manager is responsible for leading the external and internal communication of our value propositions and brand strategies including pursuing strategic projects in the areas of product positioning and promotion, customer relationships, sales support, and public relations.

Dimensions:

Boise Paper is a division of Packaging Corporation of America (PCA). Boise Paper is the third largest manufacturer of uncoated freesheet in the United States. PCA embodies a culture of continuous improvement and, as such, is dedicated to delivering a high quality and sustainable product. Marketing is a centralized function responsible for strategic planning, product development, pricing, positioning, and communicating value to customers. They are tasked with delivering an annual revenue of $950MM across two businesses. The department consists of marketing professionals who manage distinct, yet interdependent marketing functions. The Senior Marketing Communications Manager directly manages a marketing budget of over $4 million.

Principle Accountabilities:

• Leads a team responsible for developing and executing marketing programs
• Responsible to manage the Boise Paper advertising budget across all businesses and ensure marketing plan is aligned with business goals
• Collaborates with sales and customers on developing the quarterly and annual marketing plan including campaigns, print and online advertising, and collateral requirements
• Ongoing ROI tracking and reporting of all campaigns and programs
• Leads the development and oversees the execution of Boise Paper marketing campaigns and special projects including approving project scopes to ensure projects are aligned with business priorities and objectives
• Determine and lead strategic partnerships with external cause marketing organizations and ensures alignment with Boise Paper brand promise
• Leads development of Boise Paper brand guidelines and brand identity and ensure marketing collateral and initiatives are aligned with brand strategy
• Responsible for developing and executing strategic customer programs and campaigns including collaboration with key customers
• Responsible for performance management activities of direct reports including employee recruitment and selection, rewards and recognition, performance planning and review, and ongoing training and development
• Allocates marketing resources and ensures adherence to quality standards
• Responsible for knowing and following policies and procedures of the company; sharing information that would benefit other members of the team; and finding ways to improve the delivery of service to customers

Decision Making:

The Sr. Marketing Communications Manager is responsible for establishing and executing the strategic direction for external and internal communications and will define and make recommendations for the marketing budget. This individual must be a strong leader and will coach and develop a team as well as influence across departments within the division and key business stakeholders.

Interactions with Customers and Contacts:

Internally, the Sr. Marketing Communications Manager will interact with sales, marketing, customer service, logistics, and management. To be successful in this role, the Senior Marketing Communications Manager is expected to develop solid working-relationships across the organization.

Externally, the Sr. Marketing Communications Manager will need to build relationships with customers to ensure the company understands and is able to efficiently execute against their needs. They are also responsible for managing external strategic partnerships and engage their services as needed.

Position Requirements:

• Bachelor’s degree in Business, Marketing, or similar degree
• 10+ years work experience in marketing or product promotion
• Strong project management experience
• Must have experience and thorough working knowledge of marketing plans which includes an understanding of product positioning and market analysis
• Strong written communication skills with the ability to write and review promotional content
• Strong listening and evaluating skills with the ability to design and communicate creative solutions
• Must be able to successfully manage multiple projects, collaborate with outside contractors, and lead creative development consistent with brand equity and standards
• Experience and demonstrated critical thinking skills and making decisions based on multiple factors including conducting open ended problem solving in team and individual situations
• Strong organizational skills and detail orientation
• Strong ability to identify opportunities in relation to customer and business value and be self-directed to take initiative
• Advanced understanding of PC applications including Word, Excel, Outlook, and PowerPoint
• Knowledge of Adobe Acrobat, InDesign, and Illustrator preferred
• Experience working directly with customers on marketing plans and programs preferred
• Experience with Customer Relationship Management database and integrated marketing platforms preferred
• Previous experience working in a team environment and strong understanding of the importance of open communication and information sharing among co-workers