Design, we believe, can be a competitive advantage for modern brands. In crowded categories, how a brand looks, sounds, acts, and feels determines its appeal. And yet, design remains a science shrouded in mystery and misunderstanding. We need somebody who practices that science with the kind of expertise and grace that makes large diverse teams better.
The Senior Manager, Brand Design will lead our brand design efforts across the company. Traditionally, the brand design team has focused its efforts on packaging graphics, helping conceive and execute the hundreds of designs we implement each year. This team works very closely with our marketers, our design agencies, and our designated printing partners. They shepherd diverse groups, including researchers, retail-specialists, and pre-press professionals to help ensure our brands show-up on shelves in the most powerful way possible. The person who assumes this role will lead this team and elevate those efforts.
And yet, this leader will also expand our sense of what “design” can do for a brand. What is “great packaging” in a world of e-commerce? How do we develop a brand’s identity from its logo to its voice across all of its content? How do we modernize our brands without sacrificing their traditional equity? What should food look like? … These are some of the deep, critical questions this leader will help us answer while marshaling our resources to make more powerful, effective work.