Life Time provides an entertaining, educational, friendly and inviting, functional and innovative experience of uncompromising quality that meets the health and fitness needs of the entire family.
Life Time is a wellness pioneer reshaping the way consumers approach their health by integrating where we move, work and live—digitally and physically—through our Life Time athletic resorts, Life Time Work and Life Time Living brands. Our objective is to deliver the best experiences and programs in the best places by the best people and performers. We are committed to an inclusive culture that welcomes and respects everyone, supporting all people on their path to healthier, happier lives.
Position Summary
As an Influencer Senior Manager, you will set the strategy and approach for influencer marketing at Life Time, establishing standards, driving campaign performance, and maximizing impact across our brand. You’ll work closely with influencers at every tier—macro to micro/nano—to craft compelling partnerships, negotiate mutually beneficial agreements, and amplify Life Time’s mission of delivering extraordinary member experiences. Your role demands a balance of strategic thinking, scrappy execution, and the ability to serve as a subject matter expert among cross-functional teams and senior leaders.
Job Duties/Responsibilities
Influencer Strategy & Leadership
- Lead the strategic vision for influencer marketing at Life Time—aligning efforts to key business priorities like member acquisition, retention, and brand awareness.
- Build and scale a diverse influencer pipeline that includes external member advocates and internal team ambassadors.
- Act as a trusted advisor to internal teams, educating on influencer marketing trends, opportunities, and campaign performance.
- Partner with legal to develop contracts and manage compensation/trade partnerships.
Campaign Development & Execution
- Design and manage end-to-end influencer campaigns supporting product launches, experiences, events, and digital initiatives.
- Create and deliver campaign briefs, brand guidelines, and success KPIs.
- Own campaign coordination including influencer sourcing, brand swag fulfillment, and internal team collaboration.
- Monitor daily performance and engagement to ensure content is on-brand and effective.
Performance Measurement & Optimization
- Track influencer content and engagement, identifying trends and opportunities to increase ROI.
- Report on campaign performance with actionable insights and alignment to KPIs.
- Collaborate with the social media and paid media teams to boost campaign visibility and extend content reach.
Amplification & Cross-Functional Collaboration
- Partner with content, events, PR, and communications teams to integrate influencer content into broader brand storytelling.
- Work alongside social media leads to support Masterbrand content and channel needs, helping ensure our influencer efforts feed into a cohesive digital brand presence.
Pay:
This is a salaried position starting at $85,000.00 and pays
up to $117,000.00, based on experience and qualifications.
Benefits:
All team members receive the following benefits while
working for Life Time:
- A fully subsidized membership
- Discounts on Life Time products and services
- 401(k) retirement savings plan with company discretionary
match (21 years of age and older)
- Training and professional development
- Paid sick leave where required by law
Full-time Team Members are eligible for additional benefits,
including:
- Medical, dental, vision, and prescription drug coverage
- Short term and long term disability insurance
- Pre-tax flexible spending and dependent care plans
- Parental leave and adoption assistance
- Paid time off, including 5 to 20 vacation days per calendar
year (based on tenure) and paid sick leave
- Deferred compensation plan, if the team member meets the
required income threshold