Walker Sands is looking for a Senior Director, Social Media to lead our social media team out of our Chicago office (hybrid).
Why on earth would someone engage with a B2B brand on social media —let alone follow them? Do you have a perspective? Let’s hear it.
We need a Senior Director, Social Media to shape and deliver against a visionary, industry-leading perspective regarding what success in B2B social media —and influencer marketing and creative content creation and out-of-market audience engagement —looks like in the era of channel convergence and always-on strategies.
As Senior Director, Social Media at Walker Sands, you’ll take charge of crafting and directing creative execution against social media strategies for B2B brands chasing a range of north star marketing outcomes — from driving top line awareness and steady growth over time, to nurturing affinity among an already engaged community, to earning validation and advocacy from third-parties, including influencers, reporters, partners and customers.
Beyond the assumed (specifics below), we’re looking for three things:
- Visionary perspective: You can articulate what makes for great (B2B) social media — and how that perspective has changed over time — with confidence and concision.
- Technical prowess: You are deeply experienced managing social media channels, using advanced social listening to shape content strategy and performance data to optimize strategy.
- Audience-obsessed creative sensibility: You believe social media is equal parts channel-specific expertise and world-class, audience-obsessed, content and are confident delivering specific creative direction to collaborators in art and copy.