Senior Communications Manager

The Senior Communications Manager is responsible for enhancing Appvion’s brand, positioning, and awareness in the eyes of our target market through innovative and impactful communication and messaging. This role plays a critical part in amplifying content to position Appvion as THE industry thought leader and value-added solution provider in the thermal paper space globally. Additionally, this role will own the Appvion brand, ensuring consistent usage, measuring reach and preference, and positioning Appvion as a central voice in target industry conversations.

What You’ll Do:

Brand Awareness:

• Actively identify and assess new opportunities where Appvion’s capabilities provide a sustainable competitive advantage. 
• Research, analyze, and effectively communicate customer needs, market trends, and competitive landscape. 
• Serve as a key contact for external customers, providing information on current product portfolios and services. 
• Support new product launches, product maintenance, process improvements, and cost-reduction projects as a key team member.

Enterprise Value:

• Develop a deep understanding of existing industries, markets, and company technologies. 
• Identify market gaps and growth opportunities and create strategic recommendations.
• Gather and document customer, competitor, and market insights using both qualitative and quantitative research methods. 
• Conduct primary research through interviews, surveys, and voice-of-customer initiatives.
• Utilize secondary research, including existing database analysis and internet searches, to support marketing and business strategies.

Organizational Efficiency:

• Contribute to the development and execution of the annual marketing plan, ensuring alignment with business objectives. 
• Develop and manage content for Appvion’s website and product profiles on social media platforms (LinkedIn, etc.). 
• Oversee the planning, logistics, and execution of Appvion’s Thermal School program.

What It Takes:

• Bachelor’s degree in marketing, business administration, communications, or a related field. 
• 4-6 years’ experience in market research, business analysis, and marketing strategy development. 
• Strong understanding and application of key analytical frameworks, forecasting techniques, and statistical analysis. 
• Proficiency in marketing and communication tools, including Adobe Suite, MS Office, CRM platforms, and social media management (LinkedIn). 
• Ability to synthesize complex business issues and create data-driven recommendations. 
• Strong verbal and written communication skills, with the ability to present insights clearly and persuasively. 
• Highly motivated self-starter capable of managing multiple projects simultaneously.

What We Can Offer You:

We prioritize the health and happiness of our employees by granting new hires eligibility for benefits starting on the 1st of the month following their hire date. Our comprehensive benefits package includes full, low-cost coverage for health, vision, and dental insurance. Additionally, we provide an array of other perks, including:

• Complimentary access to our 24/7, onsite fitness center. 
• 100% 401(k) match up to the first 5% contributed, with full vesting day 1. 
• Generous annual time off package: vacation starts at two (2) weeks and increases based on previous experience, supplemented by one (1) week of sick and emergency time, twelve (12) holidays per year, and paid volunteer and parental leave. 
• Tuition reimbursement (up to $5,250 annually), scholarships for dependents, monthly cell phone reimbursement, and much more!