Senior Brand Manager, Strategy & Innovation - Cottonelle Flushable Wipes

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.

The Senior Brand Manager – Strategy & Innovation will lead brand building initiatives across North America for Cottonelle Flushable Wipes Portfolio, as well as develop, gain support and lead 3-5 year strategy & innovation plans. In this role you will lead and influence cross-functional partners in a matrix organization to include R&E, Product Supply, Insights & Analytics, RGM, Design and Sales.

In this role, you will:

• Lead development of the 3-year Strategic Business Plan (SBP), delivering a credible plan to drive share, OP and Net Sales, sourcing more than half of growth through innovation 
• Own 5-year portfolio plan, ensuring sufficiency, desirability, feasibility and viability of Cottonelle® Flushable Wipes within total sector portfolio 
• Lead brand architecture and pathway to deliver lighthouse claim 
• Develop 5-year holistic innovation funnel across the entire consumer experience (product, packaging and promise) that consistently delivers the brand promise, meets SBP targets and drives a sufficient FEI pipeline 
• Manage one direct report and be accountable for cross-functional delivery of innovation plans 
• Lead portfolio technology mapping and cascade strategy, including business case ownership of big technical bets 
• Champion a holistic innovation system that puts consumer needs at the center, leads with insights, winning concepts, claims, business models, and excellent execution that delivers the SBP 
• Deliver innovation plans that win with top customers, drive growth in key channels and deliver go-to-market strategies and plans to maximize presence in market (includes category management, shelving and assortment strategies) 
• Lead PPA & pricing tied to innovation Leverage knowledge of P&L and collaborate with finance and other partners to bring forward real time recommendations that protect net sales and operating profit goals while solving issues facing the business 
• Identify and lead process improvements at the brand or portfolio level 
• Lead the thinking on business model innovation including (but not limited to) import/export of winning innovation from K-C enterprise, agile concept and prototyping approaches and resources, and digital test market leadership through established ecommerce channels

About You:

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:

• Bachelors Degree in Business/Marketing. Masters/ MBA with concentration in Marketing degree preferred 
• At least 7 years experience in marketing with brand management (B2B - CPG companies) and experience in the following areas: P&L management; development and execution of brand marketing; cross- functional knowledge; direct experience in all various aspects of business including manufacturing, product & technology development and product supply. 
• Solid understanding of annual business planning, budget setting, and subsequent execution of those plans to delivery results. 
• Strong understanding of brand foundational tools, consumer insight identification, segmentation and target development. 
• Experience with brand positioning and brand strategy development. 
• Proven concept & brief writing of both product innovation and renovation and commercial news. 
• Proven capability to lead in a matrix organization driving collaboration across businesses and functions. 
• Demonstrated capability in leading agency partners in long-term projects. 
• Ability to pull insights from multiple sources and synthesize into a compelling story for change. 
• Strong skills and experience with diagnosing and resolving complex problems and opportunities. 
• Entrepreneur can-do attitude to find ways to break down growth barriers. 
• Demonstrated positive energy to effectively represent brand internally and externally. 
• Travel 10-20% of the work time