Senior Associate, Paid Social

Role Summary & Impact:

As a Senior Associate, Paid Social, you will continue down the specialist career track, receiving continual training and close mentorship in all aspects of paid social. You will have already advanced beyond the initial stepping stones of understanding the fundamentals of Social. In this role, you will have increased responsibility and accountability for Paid Social campaign execution and will gain further exposure to account growth opportunities through client-facing missions.

Key Responsibilities:

• Assist social strategy development work by compiling client research, competitive data and social platform information. 
• Support and improve paid media tactical planning and buying across all platforms, such as Facebook, Instagram, Twitter, Pinterest, and TikTok. 
• Set up media trackers, build media authorizations and insertion orders, steward the billing process and actualize dollars on an ongoing basis. 
• Assist team in identifying optimization opportunities and making media recommendations. 
• Support community managers to develop and maintain social content calendars for various platforms. 
• Stay current. Though your research and practice, stay ahead of the latest updates regarding tools, techniques and methods related to social media

Requirements:

• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience 
• 1+ year or more of practical experience running paid social campaigns. 
• Prior experience using Excel for data management and/or budgeting is a plus. 
• Excellent verbal and written skills; uncommon organizational skills, multi-tasking capabilities, and attention to detail. 
• Most importantly, eager to learn, adaptable, and have a strong interest in the advertising/media industry.

Life at GroupM:

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.