Senior Associate Brand Manager

Ferrara Candy

For more than 115 years, Ferrara has created sugar confections that enable moments of sweetness, celebration, and connection for candy lovers of all generations. Today, the company is the #1 sugar confectioner in the United States. Ferrara boasts a passionate team of nearly 9,000 employees creating and delivering hundreds of products sold under 20 popular brands like Brach’s®, NERDS®, SweeTARTS®, Laffy Taffy®, and Trolli® to more than 66 million U.S. households annually and popular Dori snacking products under brands such as Dori, Gomets, Pettiz, and Yogurte 100 in Brazil. Additionally, Jelly Belly, known world-wide for its confections, was acquired in November of 2023.

https://www.ferrara.com/global/en

Position Details

Senior Associate Brand Manager
Job
Full-time
12/9/2024
Chicago Illinois
Chicago, IL

Want to make an impact?

The Sr. Associate Brand Manager (Sr. ABM) position is responsible for the day-to-day management of their assigned brand. The Sr. ABM will assist with all aspects of running the business, from strategy development to design and execution of commercial activities, in order to optimize sales, profitability and competitive position.

Ways you will make a difference:

  • Contribute to the development and deployment of the short-term and long-term brand strategy. 
  • Assists in development and execution of multi-year brand strategic plan by providing appropriate category/consumer/competitive insights and analyses, and by managing key issues and projects in support of business objectives. 
  • Leads cross functional teams for the creation and execution of the brand business initiatives. 
  • Communicates and collaborates effectively to ensure that cross functional groups understand project objectives, timelines, and measures of success. 
  • Identify, evaluate and prioritize growth opportunities in partnership with R&D / Consumer Insights, and lead Commercial team in assessing opportunity feasibility and developing go-to-market launch plan. 
  • Manage portfolio profitability, including assortment optimization, demand forecasting, inventory management, business case assessment and monthly performance reporting. 
  • Partner with Channel Marketing and Category management teams to ensure Sales efforts aligned with overall brand strategy, including creation of selling stories and communication / release of sales-related materials to field team. 
  • Participate in planning and execution of consumer marketing campaigns and activities.

Skills that will make you successful:

  • Strong project management skills;
  •  Ability to multi-task and to leverage peer influence to drive projects to on-time completion. 
  • Strong oral/written communication skills 
  • Strong analytical ability 
  • Strong creative & problem solving ability 
  • Ability to learn quickly, with agility 
  • Comfort working independently & with ambiguity 
  • Desire to operate in fast-paced, hands-on environment 
  • Bias for action & passion for delivering results

Experiences that will support your success:

  • Bachelor's degree required, MBA with Marketing/Strategy emphasis preferred 
  • 2+ years of post-graduate marketing experience, US Consumer Goods preferred 
  • Experience leading brands, past accountability for both revenue and profit preferred 
  • Proficiency with IRI or Nielsen a plus

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