Public Relations Specialist Senior

Blue Cross and Blue Shield of Minnesota

About Blue Cross:

For more than 80 years, Blue Cross and Blue Shield of Minnesota has been passionate about improving health. We provide quality, cost-effective health plans and innovative programs that make a healthy difference in people’s lives. Blue Cross is the largest health plan based in Minnesota, covering nearly 3 million members in the state and across the country. We strive to help all Minnesotans overcome the barriers to good health.

We offer our employees a comprehensive benefits, compensation and total rewards package to keep you and your family healthy and to secure your financial future. Our Employee Resource Groups help us advance health equity while promoting a diverse and inclusive work environment. Join us and make a healthy difference in people’s lives through the work you do every day. Together, we'll make Minnesota a better place to live — and a healthier one.

https://www.bluecrossmn.com

Position Details

Public Relations Specialist Senior
Job
Full-time
7/31/2019
Twin Cities Metro
Eagan, MN

Description Summary:

Responsible for providing key public relations, reputation management counsel, and newsroom-style social media content creation at all levels of the company. Position has a strong emphasis on persuasive writing and verbal skills as well as providing consultative public relations support to various internal business areas. Responsible for development and oversight of specific strategic communications initiatives that ties to overall public relations strategy. Accountable for public relations representation on strategic cross-functional initiatives.

Accountabilities:

  1. Works with assigned business to align public relations strategy with business objectives; advises on optimal message content and timing; develops appropriate level of short term and long term support. 
  2. Contributes to the development and fostering of relationship with key media contacts. 
  3. Serves as media contact and responds to media requests. 
  4. Provides business and consumer focused brand journalism for company blog. 
  5. Secures media placements related to assigned business areas and projects. 
  6. Coaches business partners on key message development and becoming effective company spokespersons.

Requirements:

  • Bachelor's degree in journalism, public relations, or communications and 5 years of public relations, communications, marketing communications, social media or communications project management experience or 9 years of relevant experience in lieu of degree. 
  • Proven experience in effectively communicating with top-level executives and external stakeholders. 
  • Exceptional collaboration skills with the ability to partner effectively within the company. 
  • Demonstrable skills in media relations and social media development. 
  • Proven ability to present complex business ideas, strategies and results succinctly and persuasively at a senior executive level. 
  • Highly effective writing skills and verbal presentation skills that drive impactful stakeholder action. 
  • Strong team player able to work well across teams.

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