Public Relations Manager

University of Wisconsin - Milwaukee

As Wisconsin’s only public urban research university, the University of Wisconsin-Milwaukee has established an international reputation for excellence in research, community engagement, teaching, and entrepreneurism. Designated an R1 research institution, UWM educates 24,000 students and is an engine for innovation in southeastern Wisconsin.

Founded over 60 years ago in the belief that Milwaukee would need a great public university to become a great city, UWM has a dual research and access mission aimed at serving the diverse needs of Wisconsin’s largest metropolitan area by furthering opportunities at all levels for students who may be financially or educationally disadvantaged. More than one-third of its students are the first in their families to attend college, and 30 percent are students of color. In all, the university educates almost 24,000 students on its three campuses. It is the largest educator of veterans in Wisconsin, with more than 1,000 enrolled each year under the federal G.I. bill. The Princeton Review named UWM a 2018 Best Midwestern university based on overall academic excellence and student reviews.

UWM is committed to the full inclusion of LGBT+ campus constituents. In 2018, Campus Pride Index named UWM as one of the Best of the Best Top 30 LGBTQ-friendly postsecondary institutions in the United States. UWM was the first university in the UW-System to implement an inclusive housing policy.

http://www.uwm.edu

Position Details

Public Relations Manager
Job
Full-time
10/8/2024
Southeast Wisconsin
Milwaukee, WI

Introduction (Description of School/College/Dept/Program):

The Division of Marketing, Communications & University Relations builds the UWM brand by sharing stories of student and faculty success. We also foster enrollment and retention, support University Advancement, and help campus units tell their stories. Learn more here: https://uwm.edu/marcomm/.

Job Summary:

The Public Relations Manager creates, develops, and oversees the implementation of public relations strategy for the university, coordinates community relations campaigns, and consults with senior leadership on crisis communications in support of the institution’s strategic communication goals. This position works closely with the Director of Strategic Communications and campus leaders.

Minimum Qualifications:

  • Bachelor’s degree in journalism, communications, public relations, or similar field. 
  • Progressively responsible experience as a reporter or editor with a news organization that has daily deadlines, such as a wire service, newspaper, television station or online news site or equivalent experience at a public relations firm or in-house public affairs department. 
  • Progressively responsible experience working in multi-format (text, photo, video) team environments. 

Preferred Qualifications:

  • Demonstrated ability to meet deadlines. 
  • Demonstrated ability to take initiative, exercise sound judgment, and handle multiple priorities in a fast-paced environment. 
  • Demonstrated ability to craft a successful public relations strategy. 
  • Evidence of strong news judgment and ability to develop story ideas. 
  • Demonstrated ability to gather data and research issues in the news or with the potential to make news. 
  • Demonstrated excellence in writing/editing. 
  • Demonstrated knowledge of AP style. 
  • Experience working with WordPress or a similar content management system to update websites.

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