RESPONSIBILITIES:
Drive external strategic communications: Help lead the development and implementation of a communications plan that aligns with Mortenson’s long-term goals and enhances our external reputation and market position.
Spearhead corporate public relations efforts: Guide Mortenson's public relations strategy at the corporate level, focusing on building and maintaining strong relationships with media and industry stakeholders.
Collaborate with leadership on external messaging: Partner with Mortenson leaders to create and execute communication strategies that promote our brand and key initiatives externally, including:
- Developing compelling content for media releases, industry reports, and public announcements.
- Highlighting major company-wide achievements and strategic updates to the public.
Support senior leadership in external communications: Provide writing support and assist senior leaders with crafting and delivering key messages for external audiences
Enhance external news channels: Develop and maintain a pipeline of news and updates for external platforms, including the company website, social media, and industry publications, ensuring a consistent and engaging external presence.
Innovate external communication delivery: Explore and implement new channels and formats for reaching external audiences, such as social media campaigns, video content, and web-based tools.
Help manage external crisis communications: Ensure swift and effective responses to external crises, maintaining the company’s reputation and managing media relations during challenging situations.
Evaluate external communication effectiveness: Develop and apply metrics to assess the impact of external communications strategies, ensuring continuous improvement and alignment with corporate objectives.
Lead by example in external engagement: Inspire and guide team members in effective external communication practices, fostering a high-performance culture that emphasizes strategic external engagement.