Public Relations Consultant

Medica

At Medica, we are committed to earning the trust of those we serve through our unwavering commitment to high quality, affordable health care.

We are a nonprofit health plan that serves communities in Minnesota, Arizona, Iowa, Kansas, Missouri, Nebraska, North Dakota, Oklahoma, South Dakota, Wisconsin and Wyoming.

As a company, we empower communities by listening to their voices, learning about community needs, and devoting time and resources to help.

Medica partners with the communities it serves in many ways, including the Medica Foundation, a nonprofit, charitable grant-making foundation. The Medica Foundation largely funds community-based programs and initiatives that provide sustainable, measurable improvements in the availability, access, equity and quality of health care.

In 2021, we formed a joint venture with SSM Health, and through that invested in Dean Health Plan. Medica and Dean Health Plan, both mission-driven health plans, have significant similarities in our histories, operations, cultures, and deep community commitment. Our new relationship is driven by technology, a mission driven vision, and innovation. Together we have an even greater opportunity to support the health care needs of members and patients, and to further enhance our provider relationships.

https://www.medica.com/

Position Details

Public Relations Consultant
Job
Full-time
12/23/2024
Twin Cities Metro
Minnetonka, MN

Medica’s Public Relations Consultant develops and implements public relations strategies that promote our mission, enhance stakeholder engagement, and support organizational objectives. This role requires a dynamic and strategic thinker who can effectively manage public relations, ensure strong relationships with media outlets and support crisis communication efforts. The ideal candidate will possess strong writing and editing skills, a creative mindset, critical thinking skills and the ability to work collaboratively across departments.

Job Duties and Responsibilities:

  • Develop and implement cohesive PR and media relations strategies that aligns with the organization's goals and objectives 
  • Identify key messages and communication priorities to support organizational initiatives 
  • Collaborate with cross-functional teams, including marketing, sales, and executive leadership, to ensure cohesive communication efforts

Measurement and Analysis:

  • Analyze media coverage and public sentiment to refine strategies and demonstrate the ROI of PR efforts

Crisis Management:

  • Develop and implement crisis communication plans to address potential issues and protect the organization’s reputation 
  • Act as a key member of the crisis communications team, providing timely and transparent communication during crises

Content Creation and Storytelling:

  • Create compelling content for various platforms, including press releases, articles, and blog posts 
  • Identify and promote stories that highlight the organization's achievements, initiatives, and thought leadership

Qualifications:

  • Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or a related field, or equivalent combination of education and work experience 
  • 7+ years of experience in communications, public relations, or a similar role

Specific types of experience or skills required:

  • Proven track record of successful PR campaigns, media relations, and crisis communication 
  • Exceptional writing, editing, and storytelling skills
  • Strong interpersonal skills and the ability to work collaboratively in a team environment 
  • Excellent organizational and project management skills 
  • Strong project management skills 
  • Ability to prioritize, manage multiple projects, think critically, and problem solve 
  • Ability to execute, meet and report deadlines

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