Product Marketing Specialist

CNH Industrial

CNH Industrial is a world-class equipment and services company dedicated to advancing the noble work of agriculture and construction workers. Driven by our shared purpose of Breaking New Ground, we are passionate about bringing Innovation, Sustainability, and Productivity to all that we do. As a truly global company, CNH Industrial’s 37,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world through our core brands: Case IH, STEYR, New Holland Agriculture, CASE, and New Holland Construction.

https://www.cnh.com/

Position Details

Product Marketing Specialist
Job
Full-time
Office/WFH
100% remote
4/17/2025
Southeast Wisconsin
Racine, WI

The Product Marketing Specialist develops and implements customer driven products and marketing strategies to support the growth of a product family or brand. This position is located in Racine, WI. 

  • Collects and classifies new product ideas or strategic product extensions to support evaluation of their potential to address customer needs and to achieve goals in revenue growth and market share.
  • Ensures accurate translation of market demands in products and services with the research department, engineering, and other related disciplines.
  • Helps product development team establish strategies ranging from product pricing, design, marketing, advertising, packaging, and future products to manage the product family’s life.
  • Liaises with product/brand management to ensure effective planning and co-ordination of advertising/public-relations and promotions for new products.
  • Liaises with specialist departments to ensure the effective operation and production of new/revised products.
  • Interfaces with engineers, designers, suppliers and customers to develop product requirements and specifications.
  • Up to 50% travel may be required.
  • Other related duties as assigned.
  • A Bachelor’s degree in Marketing, Engineering, or other relevant degree.
  • A minimum of 8 years in Marketing, Engineering, or other relevant experience. 
  • Experience working with construction undercarriage is preferred. 

CNH Industrial offers a wide variety of benefits that not only encourages wellness and preventive care, but we also provide the right tools and programs to help you achieve it.  Our benefits package includes medical, dental, vision, disability, and life insurance.  Our industry leading 401k will support you in meeting your retirement objectives.  Additional benefits include paid parental leave, flexible work policies, opportunities for self-development and paid leave for specific activities.  

The annual salary for this role is $105,750 – $155,100 plus any applicable bonus (Actual salaries will vary and will be based on various factors, such as skill, experience and qualification for the role.)


« Back