PR, Social & Content Sr. Account Executive

Hiebing

Hiebing is an integrated brand development and marketing communications agency with home bases in the thriving capital cities of Madison and Austin. We combine two forces to move brands forward: The Possible and The Provable.

The Possible harnesses curiosity and the power of “what if” to imagine what could work.

The Provable investigates and distills all forms of input to know what does work. Through this trademark exchange of ideas and data, we create meaningful stories in measurable ways.

https://www.hiebing.com

Position Details

PR, Social & Content Sr. Account Executive
Job
Full-time
10/29/2020
Southwest Wisconsin
Madison, WI

Summary Description:

The PR, Social & Content Sr. Account Executive is an integral position within the agency. The ideal candidate will have at least six years of full-time experience, wants to do media relations in a big way and has a true passion for writing. They will participate in the development of social media and content plans and manage the execution of these plans.

Duties/Responsibilities;

  • Understand client marketing communications strategy and apply this understanding to client planning and execution 
  • Maintain a professional rapport with clients, building their trust and confidence 
  • Lead the development and execution of strategic social marketing and content marketing plans 
  • Evaluate the effectiveness of social media and content marketing plans, sharing best practices, helping businesses to grow 
  • Ideate social media and content ideas with an art director partner, draft social media posts and longer form content pieces 
  • Manage teams that engage target audiences, respond to customer service issues and garner user generated content 
  • Stay up to date on new social media platforms, tools, best practices and how organizations are using them, so that the agency can make informed recommendations to clients 
  • Add value to social media and content marketing planning and projects by contributing marketing and creative ideas and observations 
  • Collaborate effectively as a team member within the Public Relations, Social Media and Content department and with other agency teams and associates 
  • Demonstrate advanced account management and lead teams 
  • Understand marketing communications and apply this understanding to client planning and execution

Job Qualifications:

  • The successful candidate should possess at least six years of social media experience 
  • Writing must be a passion 
  • Comfortable working in a fast-paced work environment and ability to thrive under pressure 
  • The ideal candidate should have a can-do attitude, curiosity, integrity and a We Before Me philosophy 
  • Ability to articulate and understand the emotional context and motivations of varying target markets to create true brand devotion 
  • Excellent written and oral communication skills including strong presentation skills

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