Pay-Per-Click (PPC) Manager

The Paid Media Manager is responsible for developing and executing comprehensive, data-driven digital advertising strategies and campaigns across multiple channels, including search, display, shopping, social, video, and programmatic.

Core Responsibilities:

Campaign Management

• Create campaigns, ad sets, and creatives across the full funnel on various platforms and objectives. 
• Manage all aspects of daily optimization for all active campaigns (budgets, bid strategies, targeting, structure, creatives, etc.). 
• Utilize & maintain tools to improve ad ops.

Testing & Learning

• Relentlessly test settings, features, campaign types, structures, formats, audiences, bidding to drive improved outcomes. 
• Use performance, platform, and user journey insights to drive recommendations and novel concepts for testing. 
• Consistently and independently dedicate effort to learning, growth & credentials to improve capabilities and effectiveness. 

Analysis & Reporting

• Conduct thorough analyses of PPC campaign performance analytics and draft reporting with outcomes, insights, trends and recommended next steps. 
• Integrate and interpret various data sources to get more holistic perspectives on targeting, creative and campaign structure opportunities. 

Platform Strategy

• Deeply understand platform campaign types, media, formats, objectives, bidding, and other mechanics influencing results. 
• Develop in-platform campaign strategies to achieve client goals and business objectives. 
• Consistently apply principles & mental models to drive selection and methodology choices. 

Client Communication

• Triage and escalate inbound communications to provide an excellent customer experience.
• Provide written & verbal responses to inbound communications in area(s) of expertise.
• Contribute to client meetings in area(s) of expertise, providing insight and recommendations.

• 3+ years of hands-on experience with self-serve campaigns, preferably in an agency setting
• Passion for PPC with a desire to be in accounts as a primary role
• Experience managing 4-5 figure monthly budgets across platforms in multiple accounts with successful outcomes
• Experience with lead generation & eCommerce brands
• Experience across platforms, with depth in 2 or more: Google Ads, Meta Ads Microsoft Ads, Programmatic Ads, Amazon Ads, TikTok Ads, Snap Ads, Pinterest Ads, LinkedIn Ads, Marketplace, Criteo, StackAdapt, etc.
• Experience across campaign types, especially Performance Max, Demand Gen, Search, Shopping, Display, Video, Awareness, Engagement, Traffic, Sales, etc)
• Experience in analysis and reporting with Google Analytics 4, Looker Studio, Google Sheets, and other reporting/visualization tools
• Strategic, systems & principles-based thinker with the ability to develop and execute innovative PPC strategies.
• Excellent oral and written communication skills. College education in a relevant field or equivalent experience.

• Target Compensation: $60,000 - $72,000+ annually including competitive base, bonus & 401k match 
• Competitive paid time off & holiday benefits 
• Company-provided laptop 
• Professional development resources (courses, conferences, coaching, training, education) 
• 401k with 5% safe harbor company match