Paid Search Specialist

MOTIS Brands is looking for an experienced Paid Search Specialist to join our team. You will be responsible for developing and executing ecommerce PPC strategies that drive high-quality traffic to achieve monthly sales goals. You’ll be managing campaigns with $200,000+ average monthly ad spend across Google PMAX/Shopping, Search, Display/Video, Bing Ads, Facebook, etc. This position reports to the Acquisition Marketing Manager and you’ll be working alongside 2 other Paid Search Specialists.

• Manage large-scale paid search, shopping, & social campaigns across multiple ad platforms including but not limited to: Google Ads, Bing Ads, Facebook and Criteo
• Collaborate daily with the Paid Media Team to plan and develop comprehensive strategies to drive new user acquisition and product sales to meet monthly goals
• Develop & own your segments’ strategy, responsible for creating campaigns, writing effective ad copy, conducting keyword and competitor research, optimizing bids and modifiers, and optimizing product feeds
• Analyze bids for SKUs, keywords, day parts, devices, demographics, and location targeting
• Continuously monitor and improve search term mapping, ad relevance, expected CTR, and landing page experience through A/B testing 
• Collect and analyze campaign performance data, including click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS)
• Collaborate with the Product Team on product line knowledge, margin performance, and seasonal trends 
• Coordinate with content marketing teams to align ad messaging with broader brand strategy
• Perform in-depth campaign reviews and develop recommendations for growth and improvement 
• Identify automation opportunities to increase efficiency within team processes 
• Create daily, weekly, and monthly performance reports in Excel & Google Sheets as well as utilize BI reporting tools such as Domo & PowerBI 
• Meaningfully present performance and strategy updates to colleagues and department heads who may have limited knowledge of PPC 
• Stay current on digital marketing best practices, search engine advertising policies, search engine algorithm updates and industry wide e-commerce trends

• Bachelor's degree in Marketing or related field
• 3 - 5 years’ experience managing hundreds of search, PMAX/shopping, and display campaigns, especially in an ecommerce capacity 
• Experience managing branding & product-focused ad campaigns on Facebook, Pinterest, LinkedIn and YouTube 
• Strong understanding of Google Analytics 4 and how to leverage web data to improve Paid Search performance 
• Strong copywriting skills to create compelling ad copy and messaging that resonates with target audience Microsoft Excel proficiency – you’re comfortable executing VLOOKUPs, Text-To-Columns, concatenations, conditional formatting, ROI analyses etc. 
• Can effectively collaborate in a team environment with a positive attitude and constructive communication – you’re excited to be part of a team that challenges you and succeeds together! 
• Comfortable with a highly team-orientated approach, with daily check-ins, analyses, brainstorming, discussions, and tag-team implementation style 
• Extreme attention to detail – you’re diligent about double-checking work and can identify data anomalies and formula errors 
• Self-starter mentality – when needed, you can develop and execute strategy on your own with little guidance 
• Ability to multi-task and remain productive in-between projects 
• Strong entrepreneurial spirit and can thrive in a fast-paced environment 
• Outstanding analytical skills in order to examine complex issues and develop recommendations to solve marketing challenges 
• Experience with Google/Bing Ads Editor 
• Experience with Google/Bing Merchant Center 
• Experience with Amazon Ads, eBay Sponsored Listings, Walmart Ads a plus (though not essential) 
• Excellent written and oral communication skills

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national orgin, disabliry, or status as a protected veteran.

Benefits: Your choice of medical, dental and vision plans, paid vacation and a 401k plan.

Job Types: Full Time

Job Locations: Germantown – WI, Hybrid (3 days in office – Tues-Wed-Thur), will consider remote options.