The iconic Oscar Mayer Wienermobile first hit the hot dog highways in 1936. Our 27-foot-long hot dog on wheels has made it a mission to bring joy and smiles to people around the country even on their “wurst” of days. It is a Customer, Consumer, and Social Media superstar that drives traffic to stores/events and is a top content contributor in all forms of media. The Hotdoggers and Wienermobile offer Oscar Mayer an unparalleled competitive advantage, delivering incremental sales, merchandising, authorizations, and mutual goodwill.
The Hotdogger Program started in 1988 and was designed to hire and develop top-talent, grow future leaders of the company, and create gamechangers, innovators, and cultural champions.
The Hotdogger program is for individuals who are ready to deliver creative solutions on the Kraft Heinz journey to become the indispensable food company in North America.
The Hotdogger Tour
The Oscar Mayer Hotdogger Program is a 1-Year assignment (starting and ending the first week of June). The twelve-month program includes:
- Two weeks of immersive onboarding and relevant job training
- Regular meetings and coaching from top Advertising, Public Relations and Social Digital teams
- Region and partner assignments that provide professional growth and a chance to see the country – Hotdoggers will switch regions and partners halfway through their tour
- A chance to be an active and contributing member of a team of twelve top brand ambassadors.
- Being the face of a multi-billion-dollar brand, while acting as our trusted “boots on the ground”
- On-going coaching and mentorship through additional staff meetings and in-field meetings.
- Post tour opportunities/connections with Kraft Heinz and hundreds of successful alumni.