Media Planner

The Media Planner is responsible for supporting day-to-day planning and implementation of commerce media programs across digital channels. S/he is a self-starter and adept at using audience insights and data to inform planning, substantiate hypotheses, evaluate results, and drive optimization.

CORE RESPONSIBILITIES:

• Support day-to-day project team in planning, buying and management of commerce media campaigns for assigned accounts 
• Research potential media partners, develop program RFPs, and evaluate opportunities 
• Conduct audience research via syndicated data and research (e.g., Simmons MRI, Kantar, eMarketer) 
• Collaborate with vendors to schedule meetings, gather ad specs/program requirements and update production sheets 
• Facilitate media plan development and oversee inventory procurement, including contracting, spec gathering and ad trafficking 
• For platform media, set up and manage campaign architecture, targeting and bid strategies, QA and in-platform optimizations 
• Manage in-market programs to ensure delivery, performance and optimizations are on track and recognize account performance trends worth escalating (good or bad) 
• Collaborate with Analytics to ensure proper tagging, reporting, insights and optimization takes place 
• Manage program budgets, invoicing and billing reconciliation 
• Manage junior team members as needed

QUALIFICATIONS:

• 2-5 years hands-on digital media planning and buying experience across a variety of formats (e.g., display, native, video/CTV, audio, search, social, mobile, DOOH, email) in direct and/or programmatic environments; retail media, ecommerce, and/or CPG experience preferred 
• Foundational experience with common syndicated research, media planning and ad tech tools (e.g., Kantar, MRI Simmons, Mediaocean, various RMNs, ad servers, and DSPs) 
• Able to locate and assemble raw program inputs (e.g., research reports, media kits, performance data) 
• Demonstrated experience with digital media planning and buying support, including accurate campaign set up, creative trafficking, QA, optimization, troubleshooting and reporting 
• Detail-oriented and well organized with strong communication skills (written & verbal) 
• Effective time management skills: able to prioritize, respond quickly and appropriately to change, meet deadlines and "manage up" to keep manager/team updated 
• Able to collaborate cross-functionally in a fast-paced environment 
• Experience with Microsoft Excel and PowerPoint

SUPERVISORY RESPONSIBILITIES:

• Hires, retains, trains, coaches, guides, directs, and develops direct reports using company-wide processes, tools and resources 
• May delegate work of others and provide guidance, direction and mentoring to indirect reports

TRAVEL AND/OR DRIVING REQUIREMENTS:

• Travel is an essential duty and function of this job. Driving is not an essential duty or function of this job. 
• Travel up to 20%