Media Activation Manager

The Media Activation Manager is responsible for the strategic execution of paid social media, paid search, display, and video advertising campaigns aimed at driving consumer engagement, brand visibility, and business growth. This role demands a deep understanding of social platforms, display, and video networks, with experience in campaign management, optimization, and analytics. The Media Activation Manager will collaborate with cross-functional teams, agencies, and external partners to ensure that integrated digital campaigns are efficiently executed and optimized across channels.

Your Story.

The Media Activation Manager is responsible for the strategic execution of paid social media, paid search, display, and video advertising campaigns aimed at driving consumer engagement, brand visibility, and business growth. This role demands a deep understanding of social platforms, display, and video networks, with experience in campaign management, optimization, and analytics. The Media Activation Manager will collaborate with cross-functional teams, agencies, and external partners to ensure that integrated digital campaigns are efficiently executed and optimized across channels.

What You Do.

Campaign Strategy & Execution:

• Lead the development and execution of paid social media, paid search, display, and video campaigns across platforms such as Facebook, Instagram, TikTok, YouTube, and programmatic partners. 
• Ensure seamless integration of social media efforts with broader display and video advertising strategies.

Cross-Channel Integration:

• Collaborate with digital marketing, creative, and content teams to create cohesive campaigns that align with overall marketing goals and messaging. 
• Coordinate with media planners to align media buys across social, display, and video channels, ensuring optimal reach and performance.

Display & Video Campaign Management:

• Manage display and video advertising efforts on platforms like YouTube and various programmatic exchanges, ensuring that campaigns are targeted to the right audience segments and optimized for performance. 
• Oversee creative development for video and display ads, ensuring assets are on-brand and suited for various formats and platforms.

Content Creation & Curation:

• Source creative assets for social media, display, and video channels in collaboration with the creative team. 
• Ensure that messaging is consistent across all channels and fits the platform's format and audience.

Performance Analysis & Optimization:

• Use tools such as Google Analytics, Facebook Ads Manager, YouTube Analytics, and DSP (Demand-Side Platform) analytics to track campaign performance and generate actionable insights. 
• Optimize campaigns in real-time, adjusting targeting, bidding, and creative elements to maximize ROI. 
• Conduct A/B tests across different creative assets, messaging, and targeting strategies to improve engagement and conversion rates.

Audience Segmentation & Targeting:

• Develop advanced audience segmentation strategies using first-party and third-party data, ensuring that social, display, and video campaigns reach relevant consumer groups. 
• Use retargeting, lookalike audiences, and behavioral targeting to drive campaign efficiency and effectiveness.

Trend Identification & Innovation:

• Stay up to date on emerging trends in social media, display, and video advertising. 
• Regularly evaluate new tools, platforms, and ad formats to ensure the brand remains innovative and competitive.

Vendor & Agency Management:

• Collaborate with external agencies, media partners, and ad networks to ensure campaigns are executed efficiently and within budget. 
• Negotiate rates and placements with media partners to maximize reach and effectiveness.

Budget & Reporting:

• Manage campaign budgets, ensuring that spend is allocated efficiently across social, display, and video channels to achieve business objectives. 
• Prepare detailed performance reports, sharing insights and recommendations with senior leadership to guide future strategies. 
• Other duties may be assigned.

Skills & Abilities:

• Strong experience with platforms such as Facebook Ads Manager, Google Ads, YouTube, DSPs, and programmatic advertising tools. 
• Proven ability to manage large budgets and optimize campaigns for performance. 
• Excellent organizational skills and attention to detail. 
• Strong analytical mindset, with the ability to derive insights from data and act on them in real-time. 
• Ability to manage multiple projects simultaneously in a fast-paced environment. 

Supervisory Responsibilities:

• Oversee Media Activation Associates, providing guidance on campaign setup, optimization, and reporting. 
• Mentor and develop team members in social media, display, and video advertising best practices and tools.

Your Education and Experience.

• Bachelor’s degree Marketing, Communication, ore related field is preferred. 
• 5+ years of experience managing paid social, display, and video advertising campaigns, ideally in brand or agency setting.

Your Passion. Our Culture.

At Sargento, you work for a company you believe in, with a family of people who believe in you. Our culture stems from a simple premise: Hire good people and treat them like family. At Sargento, you can make decisions based on how they affect people as well as the long-term health of our company. You will be encouraged to make a meaningful difference in the community, in the company and in your career. With diverse experiences and tools to learn and develop, you can transform your aspirations into reality. If you’re ready for the right place to belong and grow your career, you can find it here.

Benefits that set us apart.

• Comprehensive medical including 
• Fertility, Adoption benefits, Dental, and Vision Insurance 
• Flexible Work Week: a) Hybrid work schedule – Onsite Tuesday – Thursday with the option to work remotely Monday and Friday and b) Compressed work week – Option of ½ day Friday 
• Onsite Health & Wellness Center 
• Employer 401K contribution in the top 1% of the nation 
• Relocation Assistance 
• Tuition Assistance 
• Access to Employee Store