Marketing Specialist

Illinois CancerCare is seeking a Marketing Specialist to join our team! The Marketing Specialist is responsible for developing and implementing standardized marketing practices, advertising strategies, and public relations campaigns that support Illinois CancerCare’s organizational goals—specifically focusing on increasing patient referrals. This role also provides internal marketing support across departments to ensure consistent messaging and brand alignment. 

In addition, the Marketing Specialist will plan and execute relationship-building initiatives with referring providers and healthcare systems to strengthen external partnerships and enhance awareness of Illinois CancerCare.

Responsibilities:

• Perform marketing and sales activities for an assigned geographic area to achieve or exceed assigned objectives. Uses consultative selling skills, initiates contact with non-oncology physicians and key staff to engage customers, source needs, and recommend service solutions in order to market USON affiliated Practice*s oncology services and increase the number of new oncology patient referrals.
• Establish and maintain strong relationships with referring physicians and other healthcare providers. Implements sales, marketing, and outreach plans, presentations, and strategies designed to develop incremental referrals, new referral relationships, and meet customer needs.
• Establish and maintain scalable processes that ensure best practices in physician referral management.
• Identify potential market opportunities and devise plans to deliver appropriate messaging to increase market share.
• Design marketing campaigns and materials.
• Create and maintain metric reports on marketing and referral effectiveness and business impact.
• Identify external marketing opportunities to build awareness and drive community engagement. Partner with the Manager, Foundation and Community Events on community practice clinic events.
• Design and execute a relevant social media presence, maintain Illinois CancerCare website in partnership with Internal Marketing and Social Media Manager.
• Work with internal staff on Illinois CancerCare materials including letterhead, business cards, giveaways, recruiting pieces, speaking engagements, announcements, crisis communications, etc.
• Content production including articles, videos, and podcasts.
• Ensure that project/department milestones/goals are met while adhering to approved budgets.
• Proficiency in all department processes.
• Must be available to work evening and weekend committee meetings, events and programs.
• Perform all other duties as requested.

Qualifications:

• Bachelor’s degree in marketing or related field and/or equivalent combination of education and experience.
• Previous experience working in the healthcare industry preferred.

Salary Pay Range: $45,000 to $70,000. 

Pay is based on several factors including but not limited to education, work experience, etc. As of the date of this posting, in addition to your salary, Illinois CancerCare offers the following benefits for this position, subject to eligibility requirements: Health, dental, and vision plans; wellness program; health savings account; flexible spending accounts; 401(k) retirement plan; life insurance, short-term disability insurance; long-term disability insurance, Employee Assistance Program; PTO, holiday pay, travel stipend (if applicable), and employee paid critical illness and accident insurance.