Marketing Specialist

SUMMARY:

The Marketing Specialist will be responsible for providing marketing and event planning support to the marketing and development departments and other departments as needed. This position will have a wide variety of duties such as, social media posts and the creation and updating of marketing materials. The Marketing Specialist will be responsible for managing assigned tasks, to effectively meet strategic goals.

GENERAL DUTIES:

• Updates and runs all assigned reports and completes additional duties associated with these reports. 
• Updates contacts to ensure up to date contact information is maintained for our referral sources and other key accounts. 
• Creates and updates a variety of marketing materials such as flyers, brochures, power points, educational material, and social media posts. 
• Implement the management of the Hospice Alliance website and electronic marketing materials. 
• Implement digital media ads, social media posts, Facebook Donations, website maintenance/updates and is point of contact for vendors and compliance considerations; continually developing content for media ads and posts; Hospice Analytics. 
• Collaborates with the volunteer manager to request volunteer assistance with administrative tasks such as, assembly of consult folders and the staffing of community outreach events etc. 
• Maintains the educational materials relating to education/speaker requests. This includes, updating and creating PowerPoints, updating, and recorded keeping of presentation evaluations and attendance records. 
• Under the direction of the Marketing and Development manager, manages event planning assignments and collaborates with others to ensure all assignments and assigned events are successfully executed. 
• Other duties as assigned.

EDUCATION AND/OR EXPERIENCE:

• Bachelor’s degree from an accredited college in a related field. 
• Prior experience planning small events and supporting larger events. 
• Strong verbal and written communication skills. 
• Excellent organizational skills.
• Good working knowledge of the various social media platforms. 
• Ability to work both independently and as part of team.