Marketing Specialist - Social Media

Bear Real Estate Group

With roots dating back to 1924, Bear prides itself on its rich history of providing innovative solutions to complicated real estate developments. Over the years, the company has been involved with the acquisition and development of residential, multifamily, hospitality, retail, office, and industrial projects. Today, Bear is an integrated organization with affiliated companies in Brokerage, Construction and Property Management.

Our goal is to provide comprehensive real estate solutions in the residential, commercial and hospitality sectors. Leveraging the most talented people available, we strive to create the highest-quality real estate products designed to provide long-term value to our stakeholders. Bear is committed to creating value in the communities where we live, work and serve.

https://bearreg.com/

Position Details

Marketing Specialist - Social Media
Job
Full-time
10/28/2024
Southeast Wisconsin
Burlington, Kenosha or Milwaukee, WI

SUMMARY:

Responsible for the day-to-day creating, publishing and management of content on all social media platforms including Facebook, Instagram, TikTok, YouTube and LinkedIn to grow an audience, build brand awareness and increase operating companies’ revenue. The right candidate will be responsible for gathering and curating relevant content through site visits, company events and property milestones. Candidate will then be relied upon for reporting success through monthly analytics meetings.

DUTIES AND RESPONSIBILITIES:

  • Developing social media content plans that are consistent with the operating company’s brand identity as well as property level requirements. 
  • Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns. 
  • Produce multimedia content such as graphics, videos, and photos using design tools and software. 
  • Managing and scheduling a high volume of weekly social media posts for operating companies and individual properties within Bear Property Management portfolio. 
  • Communicating with social media followers, including responding to queries in a timely manner and collaborate with property managers. 
  • Attend company events and obtain content to promote on social media platforms. 
  • Preparing timely reports on social media marketing efforts to include KPIs, engagement, A/B testing, and be able to proactively determine where marketing dollars need to be allocated. 
  • Stay up to date on best practices and emerging trends in social media. 
  • Take direction from superiors/division leaders and manage projects to completion. 
  • Manage scope and expectations regarding timing and delivery of social media marketing initiatives. 
  • Monitor, record and track advertising budgets and campaign spending. 
  • Demonstrate proficiency in and knowledge of social media marketing through execution, research and training. 
  • Assist with the development of promotional items for advertisements, social media, websites and other marketing pieces to drive traffic and convert leads. 
  • Produce long- and short-form video for social media ads, YouTube, and other streaming platforms for marketing purposes.
  • Associates degree or equivalent experience 
  • Experience with Google Analytics 
  • Knowledge of social media advertising (Facebook, Instagram, TikTok, YouTube & LinkedIn) 
  • Experience in Graphic Design a plus. 
  • Proficient in Adobe Creative Suite, Canva or other content creation tools 
  • Experience with Adobe Illustrator and InDesign a plus 
  • Experience with WordPress websites a plus 
  • Excellent written communication skills 
  • Strong organizational, problem-solving, and analytical skills 
  • Ability to manage priorities and workflow 
  • Acute attention to detail 
  • Ability to work independently and as a member of various teams 
  • Strong interpersonal skills 
  • Creative, flexible, and innovative team player

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