Marketing Specialist II

UnitedHealth Group

UnitedHealth Group is a distinctively diversified health and well-being company headquartered in the United States, and a leader worldwide in helping people live healthier lives and helping make the health system work better for everyone.

We are committed to introducing innovative approaches, products and services that can improve personal health and promote healthier populations in local communities. Our core capabilities in clinical expertise, advanced technology and data and health information uniquely enable us to meet the evolving needs of a changing health care environment.

Careers with Optum. Here's the idea. We built an entire organization around one giant objective; make the health system work better for everyone. So when it comes to how we use the world's large accumulation of health-related information, or guide health and lifestyle choices or manage pharmacy benefits for millions, our first goal is to leap beyond the status quo and uncover new ways to serve. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potential. For you, that means working on high performance teams against sophisticated challenges that matter. Optum, incredible ideas in one incredible company and a singular opportunity to do your life's best work.SM

https://unitedhealthgroup.com

Position Details

Marketing Specialist II
Job
Full-time
Office/WFH
100% remote
9/4/2018
Twin Cities Metro
Eden Prairie, MN

Energize your career with one of Healthcare’s fastest growing companies.

You dream of a great career with a great company – where you can make an impact and help people. We dream of giving you the opportunity to do just this. And with the incredible growth of our business, it’s a dream that definitely can come true. Already one of the world’s leading Healthcare companies, UnitedHealth Group is restlessly pursuing new ways to operate our service centers, improve our service levels and help people lead healthier lives. We live for the opportunity to make a difference and right now, we are living it up.

This opportunity is with hiHealthInnovations-a hearing aid company within Optum.

This hands-on position is involved in assisting with the development and execution of marketing strategies to help increase product utilization and sales growth. Working with partners in Sales, Marketing, Product, and Operations, s/he will ensure that online and offline marketing initiatives help support new and existing products and are consistently aligned with the company's overall business goals.

Primary Responsibilities:

  • Assist with strategy and tactical plans to achieve desired level of customer engagement. 
  • Manage day-to-day aspects of website content, social media sites and other marketing projects, ensuring on-time, on-budget, high-quality deliverables. 
  • Manage website, online presence, and SEM activities. 
  • Write and edit content for websites, marketing materials, e-mail campaigns and client communications. 
  • Design marketing materials including web graphics, flyers, direct mail, and presentations for both B2B and B2C audiences. 
  • Create, execute and measure e-mail and direct mail campaigns to increase ROI. 
  • Develop content and messaging for instructional and testimonial videos and work with vendors on video productions. 
  • Assist with coordinating tradeshows and events. 
  • Manage the day-to-day tactical requests from internal teams and key stakeholders to support a variety of programs.

Requirements:

  • Bachelor's degree or higher in marketing, advertising or related discipline 
  • 5+ years marketing communications experience 
  • 3+ years experience with website content management 
  • 3+ years working with SEO and SEM 
  • 3+ years experience with e-commerce and e-marketing campaigns including social media 
  • 2+ years experience creating videos 
  • 2+ years experience in Adobe InDesign and Photoshop 
  • Proficiency in Microsoft Office Suite - MS Excel (filtering, sorting, editing and saving spreadsheets), MS Word (creating, editing and saving documents) and MS Outlook (Email, folders and calendaring)

Preferred Requirements:

  • Experience in the healthcare industry highly desired 
  • Cross-functional project management experience

« Back