Marketing Specialist - Events & Media

POSITION SUMMARY

Under direct supervision, Marketing Specialist – Events & Media assists the Community Relations Department in building the UGMTC brand through print and digital properties by:

• Building collaborative relationships with media personnel in alignment with UGMTC’s mission, vision, values and goals.
• Planning, organizing and coordinating all UGMTC sponsored events including public education programs, fundraising events, client enrichment and community events. 
• Overseeing strategy and implementation of all digital media for UGMTC, including organization platforms and digital media created for the Mission by external vendors.

DUTIES AND RESPONSIBILITIES:

Media/Marketing

• Works closely with the Marketing Communications Team to disseminate branded content across channels, including website, social media, emails, etc. 
• Oversees marketing project requests and manages project completion 
• Oversees the design, production and distribution of all UGMTC SWAG 
• Works in partnership with the Marketing Communications Team on all social media content and manages social platforms and Marketing and Communications calendar 
• Works in partnership with the Marketing and Communications team on all marketing collateral 
• Works with the Marketing and Communications team to manage all public UGMTC profiles and listings (social, Google, GiveMN, ECFA, etc.) 
• Works in partnership with Marketing and Communications team to manage UGMTC visual brand across all channels 
• Coordinates photo and video needs with the Marketing and Communications team. 
• Performs project management to ensure department tasks and objectives are completed accurately and on schedule and to help maintain the integrity of our digital asset system 
• Supports administrative functions of the department by tracking the project’s status both internally and with outside vendors

Events

• Speaks to the media on behalf of UGMTC regarding events 
• Plans, organizes and coordinates all aspects of events, including budget, venue, decor, speakers, entertainment, food, etc. Help speak into the budget, venue, décor, speakers, entertainment, food, etc. 
• Serves as liaison with vendors on event-related matters, including requesting proposals and bids 
• Develops detailed post-event evaluations, including budget, actual expenses, attendance, and revenue to create and maintain detailed operating procedures for all events 
• Works closely with the Volunteer Coordinator to facilitate meaningful volunteer experiences at events 
• Oversees on-site preparation, management and clean-up of events Project manages and approves all print, digital and verbal communications related to events

General

• At the direction of the Community Relations Director, carries out assigned work in alignment with UGMTC’s mission, vision and policies 
• Maintains co-operative relationships and communication within the Community Relations Team, other departments and external constituents to maintain an environment conducive to idea exchange and support for the achievement of the department’s objectives 
• At any time, with or without notice, performs other duties and activities as assigned

MINIMUM JOB REQUIREMENTS:

• Bachelor’s degree in Communications, Marketing or Public Relations 
• Three years of business development, sales or fundraising, and event planning experience. 
• Experience with Adobe Creative Suite (primarily InDesign Photoshop, Illustrator) 
• Experience in Meltwater or similar media-tracking software preferred 
• Experience with Qgiv, WordPress, Salesforce, Pardot preferred 
• Experience in social media, SEO, and digital marketing preferred 
• Non-profit experience preferred 
• Experience or desire to work with underserved communities and people experiencing homelessness or poverty 
• Must be able to work flexible shifts>

KNOWLEDGE, SKILLS AND ABILITIES REQUIRED:

• Demonstrates ability to work cooperatively in a team environment 
• Strong interpersonal and communication skills and the ability to work effectively on a team with a wide range of constituencies in a culturally diverse community 
• Can handle confidential information with high integrity and demonstrates exceptional judgment and professional boundaries 
• Ability to build and maintain a direct relationship with media contacts and translate the needs of UGMTC to gain support 
• Demonstrates ability to coordinate complex work assignments; strong detail-orientation, adaptability, follow-through, high-level of initiative and ability to work with minimal supervision 
• Strong organization, prioritization, planning and project management skills 
• Ability to analyze quantitative and qualitative information to identify trends, issues and opportunities 
• Proficient in the use of Windows-based operating environment, Microsoft Office Software and other business-related software and applications 
• Must have a valid MN Driver's License and a clean driving record 
• Able to work nights, weekends and holidays as needed

Pay Range: $55,000 - $65,000 Annually.