Marketing Manager

Here's how a Marketing Manager for our Minneapolis office contributes to our team:

Responsibilities:

• Creates strategic marketing plans and ensures they are measurable. Evaluates effectiveness and identifies and manages risks and opportunities of projects. Leads implementation, evaluation and measurement of marketing initiatives. 
• Creates brand strategy and positive perception of PCL in the marketplace through strategic storytelling. 
• Oversees the planning and execution of unique and engaging district-wide events and facilitates buy-in at the executive level to ensure successful completion. 
• Oversees the proposal team in collaboration with the proposal manager and leads strategy development for key proposals. 
• Leads market and marketing research. Investigates new markets and assesses viable opportunities for PCL. 
• Leads PCL SWOT sessions to develop win strategies and strategic pursuit plans using advanced knowledge of competitor offerings, strengths and weaknesses. 
• Coaches and leads a team of collaborative marketing professionals who develop and execute marketing strategy. 
• Uses vision and expertise to create impactful and influential written copy that integrates the PCL brand for external and internal audiences. 
• Develops and manages a social media strategy to support district objectives. 
• Provides superior editing and proofreading services. Reviews content for sensitivities.

• Postsecondary degree or diploma in marketing, communications, journalism, or equivalent. 
• 10 years of progressive experience in marketing, including a minimum of 3 years of experience in a supervisory capacity. 
• Experience developing and managing brand best practices and able to build, execute, and manage the district brand strategy and participate in national and sector brand planning. 
• Experience initiating and managing district-level marketing strategic plan development and implementation with alignment to district and company strategic-planning processes. 
• Ability to interpret and utilize data analytics to create, change, and manage marketing plans and strategies. 
• Exceptional knowledge of and ability to manage strategic implementation of all marketing mediums, including web, print, advertising, video, and social media. 
• Advanced skills and knowledge of Microsoft Office Suite and Adobe Creative Cloud and other specialized software as required. 
• Exceptional team player with ability to build, develop, mentor and inspire a marketing team.

PCL combines numerous pay and benefit strategies to provide a comprehensive and competitive total rewards package. Any salary range displayed by a job board is an estimate. Your salary, which considers your unique qualifications and experience, is just one component of the robust total rewards you'll enjoy at PCL. This may include an employee share purchase offering, discretionary annual performance bonus, comprehensive benefits and wellness programs, retirement plan plus matching, and career development programs.