Marketing Manager

PURPOSE:

The Marketing Manager is chartered to support the company’s growth and branding position in the markets we serve. This will be achieved with developing and implementing a strategic Marketing plan via professional marketing materials and communications and fuel lead generation for the sales dept. as well as internal and external communication.

JOB SUMMARY:

Primarily responsible for ensuring that the company goals and objectives are met in a timely and accurate manner. This position will be full-time and located in the HLSG Corporate Office as an in-person position.

ESSENTIAL FUNCTIONS:

Marketing Communications:

• Partner with CCO on company communications to expand company branding and industry awareness to include press releases, website updates, weekly newsletter and industry communications and recognitions. 
• Support the C-Suite to develop power point presentations and board packages. 
• Assists Human Resources and Management team on internal communications for the company 

Marketing Materials:

• Partner with Dept. heads to develop and implement marketing brochures, folders, videos, and signage for facility locations and customer sites. 
• Develop creative logos and branding utilize creative ideas on selling HLSGs services 
• Create standardized templates for various documentation (Word, PPT, Email, etc.) 

Sales Support:

• Support the sales team with lead generation, eblasts and advertising & social media posts. 
• Attend industry trade shows and company meetings to promote the company. 
• Understand and support the company’s CRM technology and efforts. 
• Work with sales and service on request for proposals and other customer facing materials. 

Management:

• Lead and manage projects and timelines whether 3rd party or your own to ensure targets are met. 
• Develop and implement marketing budgets and project budgets. 
• Portray an example of company professionalism and positivity to all stakeholders. 
• Manage 3rdparty and industry association relationships.

JOB QUALIFICATIONS & REQUIREMENTS:

• Be able to read and write English, Spanish helpful but not required. 
• Must be able to communicate with customers, team members and vendors in a professional manner 
• Excellent organizational skills and attention to detail 
• Ability to multi-task and prioritize tasks in a fast-paced environment 
• Must be proficient in Excel, Google. Power Point and MS Word 
• B.S in Marketing or Graphic Design with knowledge of WordPress, HTML and Photoshop 
• 5+ Years in Marketing role