Marketing Manager

Are you ready to take the lead in shaping the future of multiple brands in a fast-paced, dynamic environment? As Marketing Manager at FNA Group, Inc., you will support the VP of Marketing with strategic marketing plans, owning the tactical execution of plan deliverables and key initiatives aligned with business objectives across consumer, distribution, dealer, and OEM sales channels. This highly visible role works cross-functionally with product development, sales, and engineering teams to ensure marketing tactics are executed with precision and deliver measurable results.

Collaborating with our talented creative team, you will communicate marketing objectives to deliver high-impact campaigns that reach audiences across traditional and digital platforms. If you thrive on building brands, driving growth, and seeing your work make a tangible difference, this is the opportunity for you to leave your mark at FNA Group, Inc.

Key Responsibilities:

• Project Management: Lead cross-functional, large-scale marketing initiatives, ensuring all stakeholders are aligned, and deliverables meet quality, timeline, and budget expectations.
• Product Launch Execution: Lead product launch teams to drive end-to-end product launch strategies, ensuring timely execution and maximum market impact. 
• Copywriting: Craft compelling messaging in support of positioning strategies to effectively communicate FNA Group's value propositions across a diverse portfolio of brands, products, and markets. 
• Data-Driven Marketing Improvements: Leverage insights from digital marketing metrics, customer feedback, product reviews, and sales data to optimize marketing strategies and improve campaign performance. 
• Budget & Timeline Management: Oversee the department's workload and manage projects of all sizes, ensuring adherence to timelines and budgetary requirements while delivering impactful outcomes. 
• Media, Email, & Social Media: Assist in the development and own the execution of integrated media plans, press releases, email, social media, and influencer collaborations to expand brand reach and engagement. 
• Agency & Vendor Relationships: Build and maintain strong partnerships with agencies and vendors to enhance marketing deliverables and ensure alignment with organizational goals. 
• Trade Show Coordination: Oversee the planning, execution, and budget adherence of FNA Group's trade show schedule, ensuring a professional and engaging brand presence that drives leads and strengthens brand visibility.

Skills Required:

Marketing Expertise:

• Proven experience in product marketing, project management, and digital marketing.
• Ability to simplify technical product information into benefit-driven marketing messages. 
• Strong analytical mindset, with the ability to leverage data for decision-making and continuous improvement. 

Communication & Collaboration:

• Excellent communication skills, with the ability to engage effectively across all organizational levels and with external partners. 
• Collaborative team player with experience in cross-functional teamwork.

Strategic Thinking & Execution:

• Proactive, strategic thinker with a focus on execution and results. 
• Exceptional organizational skills, with the ability to manage multiple priorities in a fast-paced, deadline-driven environment. 

Continuous Improvement:

• Commitment to refining processes, driving creative efficiencies, and elevating the quality of all deliverables.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business Management, or a related field. 
• 3-5+ years of experience in product marketing, marketing communications, digital marketing, or consumer insights. 
• Proficiency in MS Office, project management software, social media platforms, and email deployment tools. 
• Familiarity with website CMS, Adobe InDesign, or QR code tools is a plus. 
• Understanding of retail eCommerce platforms, consumer behavior, and customer journey mapping.