Marketing Manager

What you will be doing:

The Marketing Manager will be responsible for maximizing topline revenue by promoting Hotel Lincoln, The J Parker, and Elaine’s Coffee Call. This position will manage hotel messaging to guests, targeted consumers, and local residents through traditional, digital, and social media marketing.

Essential Job Functions:

• Propose and implement property specific marketing and PR strategies in conjunction with the Director of Sales and Marketing and J Parker General Manager. 
• Create advertising and promotional programs and graphics for the hotel and all outlets. 
• Collaborate with DOSM and/or GM to create and maintain marketing budgets. 
• Collaborate with the sales and revenue team to identify opportunities and trends that need on and offline strategies. 
• Lead creative agency and partner management for social media, PR, organic/paid social. 
• Responsible for creating and maintaining hotel branded collateral. 
• Responsible for brand voice pull through with the highest level of accuracy to property for all written and verbal front and back of house communication, including all digital assets. 
• Drive an overarching digital marketing strategy with Crescent Digital support team. 
• Build direct marketing plans and targeted campaigns to drive brand awareness for the overall hotel, key market segmentations and outlets. 
• Lead and direct hotel asset development, including hotel and outlet collateral, photoshoots, etc. 
• Manages creative direction of all hotel and outlet digital and marketing assets. 
• Works with the Food and Beverage team to identify opportunities and trends to implement promotional strategy to drive outlet revenue. 
• Curate unique programming in coordination with hotel operations that are distinct to each outlet. 
• Present a positive company image through all phases of public and/or customer interaction. 
• Manage the property’s hotel and outlet websites and online listings including menus, ensure optimization for search engine PPC. 
• Optimize internet specials and other promotions for maximum sales. 
• Manage the restaurant’s web sites and online listings (this includes working with property departments to ensure web sections are accurate) 
• Manage OpenTable listing and lead OpenTable promotions. 
• Coordinate e-mail capture programs in all outlets and create and implement e-mail campaigns. 
• Facilitate the tracking and reporting of all marketing expenditures. 
• Manage various ancillary websites and online listings (this includes working with property departments to ensure web sections are accurate) 
• Work closely with social media influences to drive awareness and revenue 
• Perform any other job-related duties as assigned.

What is required:

• Must have excellent written and verbal communication skills and the ability to translate messaging in line with three distinct brands. 
• Self-starting personality with an even disposition. 
• Always maintain a professional appearance and manner. 
• Must be willing to “pitch-in” and help co- workers with their job duties and be a team player. 
• Ability to effectively deal with internal and external customers. 
• Basic knowledge of mathematics and calculator skills to prepare mathematical calculations without error. 
• Ability to communicate effectively both verbally and in writing to interact with vendors and department heads.