How Is This Role Important to Our Work:
The Marketing Manager is responsible for strategies and initiatives that drive growth and retention across Commercial Markets, Public Sector, and Labor Group health plan products. Leading an internal team of marketing strategists, they will develop and successfully implement multi-channel marketing plans in support of segments’ annual growth plans via product marketing campaigns, promotional materials, lead generation initiatives, and other B2B engagement tactics.
You will work closely with a variety of business partners within and outside of Marketing to define, strategize, develop, and implement innovative programs and solutions that will acquire new customers and deepen existing customer relationships. This role applies strategic problem solving methods and frequently transitions from strategy creation to development of go-to-market assets and campaign implementation activities. This position reports to the Director of Marketing.